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Publicis Groupe

Associate Director, Point of Care

Publicis Groupe, New York, New York, us, 10261


Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful health media firsts for our clients, and to do it all with #phmlove.

Overview

The Associate Director, Point of Care oversees and executes media programs for clients within the Point of Care (POC) space. You will manage daily team operations, building and maintaining relationships with POC media partners, and ensuring adherence to PHM's planning processes. The Associate Director will collaborate with mid-level clients, the Strategy team, and direct reports, playing an important role in project coordination and staff development.

Reporting to the Director of Point of Care, this position supports client initiatives within the marketplace and strengthens PHM's partnerships in the POC sector.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

You will have a strong understanding of how the agency works and how jobs flow

throughout

You will have a strong understanding of client's business and goals

You will an understanding how client business objectives translate into Point of Care

marketplace strategies

You will have a strong understanding of the Point of Care marketplace and

partner landscape

You will understand Point of Care partnership opportunities, deals and

terms

You will develop a knowledge PHM's Terms + Conditions and Point of Care partner

contracting process

You will be responsible for:

Create Point of Care tactical recommendation

Owning & presenting POC recommendation

Own the business rules and parameters of the point of care engagement

Develop HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy

Develop cross franchise strategy

You will prepare HCP target list for dissemination to partners

You will oversee Monthly & Quarterly validation and verification of each partner.

Responsible for managing the delivery of Point of Care team projects and tasks

Responsible for Point of Care Marketplace updates

Internal + External Relationship Responsibilities:

You are responsible for developing talent, delegating, and ensuring teams are operating smoothly

You will deliver constructive, actionable feedback to team

You will lead as the point of contact for Point of Care media partners

You will begin to oversee client relationships

Qualifications

5+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP

1+ years recent HCP media experience

1-2+ years people management experience

2+ years expert MS excel (can maintain & manipulate complex spreadsheets)

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com .

All your information will be kept confidential according to EEO guidelines.

Compensation: $93,500 - $115,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/25/2024.