Director of Digital Product Management

Title: Director of Digital Product

Location: Los Angeles, California (Hybrid – 3 days per week)

Industry: Consumer Goods

Salary: Up to $190,0000 p/a + excellent benefits

Forsyth Barnes have partnered with an innovative and fast-growth Consumer Goods brand on their search for a Director of Digital Product. The business are a leader within their category and loved by customers worldwide (40+ countries).

As the Director of Digital Product, this position will lead a cross functional product team, aimed at developing and delivering the best in class experiences across multiple brands. This includes re-launch of a new website, new product launches, eCommerce strategy, optimisation, testing, customer acquisition, content launches and conversion.

You will work closely with a world-class engineering and development team and ideally come with proven experience launching multiple digital platforms and products – within the Consumer Goods, Retail or Lifestyle Brand space.

Director of Digital Product Responsibilities:

• Preparation, leadership and managing new website launches
• Technical leadership – responsible for growth optimization, ecommerce optimization and associate infrastructure and technologies
• Develop and implement eCommerce experience vision, mission, and overall direction.
• Ensure business processes and systems are designed, developed, and operational
• Oversee and drive best practices in web functionality and overall user experience standards across multiple global brand sites.
• Drive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement.

Director of Digital Product Requirements:

• Proven eCommerce and Digital Product leadership within the Consumer Goods, Retail, DTC space
• Strong leadership and management skills, particularly across greenfield projects with diverse teams and complexity
• Firm understanding and experience leading of UX, UI, Web Design, Technology and associated operations
• Demonstrated understanding of eCommerce best practices and usability
• Experience leading major strategic initiatives, ideally including testing, technology & design integration
• Experience launching new digital products and websites
• Experience leading, motivating and challenging teams in a way that inspires and promotes excellence.