Director, Social Strategy

Director of Social Strategy

Job Overview:

The Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

Duties & Responsibilities:

• Social Media
• Lead the overall management and growth of social media platforms globally
• Help develop social media and content strategies that align with each individual company initiatives
• Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
• Work closely with agency, Brand, and Marketing teams to support campaigns
• Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
• Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
• Oversee and lead editorial calendar that incorporates overall social media strategy
• Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
• Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth
• Manage and lead Social Media in-house team
• Agency Management
• Working under the direction of the Sr. Director, Corp Communications, managing external agencies to assist in Social Media activities. Support decisions with ROI-based analysis and KPI tracking.
• Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
• Other duties as assigned

Qualifications:

• 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
• Experience building and leading an award-winning team with demonstrated EQ and people management skills
• Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for Followers) growth with proven sales results
• Strong and proven business acumen
• Expertise in social data analysis and measuring KPIs impactful to the business
• Strong experience reporting ROI to senior leadership
• Analytical skills and the ability to use digital tools to find actionable insights through data
• A collaborative nature with finesse in developing relationships cross-functionally
• Global experience is required

Salary: $150k-$165k