Director of Marketing (Law Firm)

Job Title: Marketing Director (Law Firm) MUST have law firm experience.

Location: Miami, FL (in office role, NOT hybrid / remote)

Salary: $180k - $200k base, plus bonus and full benefits

RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies.
• Lead and manage a high-performing marketing team, fostering collaboration and innovation.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, traditional, and social media, emphasizing digital and social media marketing to increase the firm’s profile. This will include (a) active management of the firm’s social media channels, both in engaging with users and internal content providers, keeping the content relevant and current, and (b) active management of the firm’s website, including real-time updates to reflect changes in firm personnel.
• Oversee planning and implementation of various firm events by marketing managers, including follow-up action.
• Oversee the marketing team assisting lawyers in sponsoring, attending, and speaking at events; seek opportunities for lawyer speaking engagements.
• Interact with the media at the direction of the firm’s executive committee.
• Oversee the development and implementation of a plan for e-mail newsletters to clients and contacts on important legal issues and changes in the law.
• Analyze market trends and competitor activities in the legal profession to identify opportunities and threats and adjust marketing strategies accordingly.
• Work closely and meet regularly with our practice group leaders and individual attorneys on practical marketing efforts.
• Direct and lead effective RFPs for client development.
• Monitor and regularly report on key performance indicators to evaluate the effectiveness of marketing campaigns.
• Manage marketing budgets and resources efficiently.
• Other duties may be assigned.

QUALIFICATIONS:

• Bachelor's or Master's in Marketing, Business, and prior law firm experience is preferred.
• Proven law firm experience in a senior marketing leadership role with 5-10 years’ experience.
• Extensive experience with online and social media marketing.
• Extensive contacts with legal and business industry media, both traditional and online.
• Excellent leadership and team management skills.
• Effective writing skills and presentation abilities.
• Familiarity with the latest marketing technologies and trends.
• Experience working with attorneys and law firm team leaders on marketing efforts.
• Knowledge and understanding of the law firm industry and business trends in the USA and Internationally.
• Full-time position in office exempt position.