Content Specialist

One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations!

Specific day-to-day responsibilities

• Conceive and create evergreen content strategies to complement ongoing brand and library campaigns
• Conduct quantitative and qualitative discovery as necessary, e.g., content audits, market and competitor analysis, SEO and audience research, and content gap analysis
• Apply learnings from data to identify keywords to target, topics to cover, and content formats to leverage
• Partner closely with our analytics team to create and pivot content and content marketing campaigns based on data and reporting
• Collaborate with creative team members in project team, communicating recommendations and reasoning; stay on top of project timelines, deliverables, and status updates
• Evangelize and socialize content strategy standards and processes to stakeholders

Work related

• 5+ years experience creating and managing interactive content, and 5+ years experience writing and editing for digital media required; journalism experience preferred
• Experience translating demographic, qualitative and quantitative data (e.g., content audits, market and competitor analysis, user research impact) into consumable, actionable content recommendations
• Proven ability to work well independently as well as in a team environment and across a matrixed organization
• Experience working with an editorial team and familiarity with AP style a plus

Skillset

• Demonstrated experience in creating and applying both short- and long-term user content journeys to drive improved outcomes
• Outstanding communication and writing skills, excellent attention to detail and ability to thrive in a fast-paced, deadline-driven environment
• Familiarity with maintaining basic content architecture and content management principles
• Familiarity with content management systems such as AEM or WordPress, plus Google Analytics, SEO, and multi-channel analytics