Director of Demand Generation

Director of Demand Generation

Location: Boston, MA (3 days a week onsite)

About the Role:

Our Client is seeking a highly skilled and experienced Director of Demand Generation to join their dynamic team. The ideal candidate will have a proven track record in building and executing successful demand generation strategies, with a strong emphasis on data-driven decision making and attention to detail. This role requires a deep understanding of B2B marketing and a background in working within a startup environment.

Key Responsibilities:

• Strategy Development: Develop and implement a comprehensive demand generation strategy to drive qualified leads and revenue growth. Align demand generation activities with overall business goals and sales objectives.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, social media, content marketing, paid advertising, SEO, and events. Ensure all campaigns are integrated and aligned with the overall marketing strategy.
• Data Analysis: Utilize analytics tools to track, measure, and report on campaign performance and lead generation activities. Use data-driven insights to continuously optimize campaigns and improve ROI.
• Team Leadership: Lead and mentor a team of demand generation professionals, providing guidance, support, and professional development opportunities. Foster a collaborative and high-performance team culture.
• Collaboration: Work closely with the sales, product, and marketing teams to ensure alignment and integration of demand generation efforts. Collaborate on content creation, messaging, and targeting strategies.
• Marketing Automation: Manage and optimize marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) to streamline processes and improve lead management.
• Budget Management: Develop and manage the demand generation budget, ensuring efficient allocation of resources to maximize impact and achieve targets.
• Industry Trends: Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve demand generation strategies and tactics.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Start up experience is A MUST! GREAT at execution + building strategy
• 7+ years of experience in demand generation, with at least 3 years in a leadership role.
• Proven experience in a startup environment, with the ability to adapt and thrive in a fast-paced, dynamic setting.
• Strong analytical skills and a data-driven mindset, with proficiency in using marketing analytics tools.
• Excellent project management skills and attention to detail.
• Deep understanding of B2B marketing and lead generation best practices.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proven ability to develop and manage budgets effectively.
• Strong problem-solving skills and the ability to think strategically and creatively.
• Ability to operate in a fast-paced, environment, with a builder mentality
• Needs to be a passionate marketer, thinker, and a doer
• Exceptional at both building strategy and gaining C-level alignment and executing to generate ROI
• You are data driven. Pilot and test new initiatives to generate actionable insights and continuous optimization of CAC
• Secret edge and ability to think bigger about unified digital experience