Search Engine Optimization Specialist

Job Overview

We are seeking a skilled SEO Analyst to enhance our website's visibility on search engines. The ideal candidate will have a solid understanding of SEO strategies, keyword research, and analytics tools. You will be responsible for analyzing website performance, implementing SEO tactics, and collaborating with the content and web development teams to ensure optimal online presence.

Responsibilities

• Conduct thorough keyword research and identify opportunities for content optimization.

• Analyze website traffic and user engagement metrics to assess the effectiveness of SEO strategies.

• Implement on-page and off-page SEO tactics to improve website ranking.

• Monitor and report on search rankings and SEO performance.

• Collaborate with content creators to ensure SEO best practices are followed.

• Stay up-to-date with the latest search engine algorithms, trends, and best practices.

• Work with web developers to ensure the website is optimized for search engines and user experience.

• Conduct competitor analysis and develop strategies to improve market position.

• Provide recommendations for content development in coordination with SEO goals.

Skills and Qualifications

• Bachelor’s degree in Marketing, Information Technology, or related field.

• Proven experience in SEO and digital marketing.

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.

• Excellent analytical, organizational, and communication skills.

• Ability to work with cross-functional teams and manage multiple projects.

• Knowledge of HTML/CSS and website administration.

• Creative problem-solving skills and attention to detail.