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FORMA Brands

Senior Demand Planner

FORMA Brands, Los Angeles, CA, United States


About Us:

We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products.

This position can be based in either Los Angeles, or San Francisco, CA.

Summary of Position:

The Senior Demand Planner is responsible for the pre-season and in-season sales and inventory planning of assigned channels and brands (DTC ECOMM or Wholesale). This will include forecasting tops-down and bottoms-up sales demand, trending sku and category performance, tracking and reporting results to drive sell out, sell in, forecast accuracy and inventory goals.

The ideal candidate must be able to multi-task with the ability to manage projects with a strong attention to detail, analyze and process large amounts of data and solve complex problem, and build strong internal relationships with cross functional teams.

Principle Accountabilities:

  • Maintaining 18 month rolling forecast by SKU for assigned channels and brands
  • Use demand planning system to generate statistical base forecasts and ensure all additional intelligence is added with key assumptions documented.
  • Partner with key parties to gather forecast inputs (building blocks) based on functional expertise. Influence and drive alignment with Marketing, Sales, Customers and Finance to create new product launch forecasts
  • Report, analyze, and reconcile sales trends and business drivers to create accurate topline and bottoms up demand sku forecasts
  • Implement consistent and profitable in-season replenishment strategies and practices through monthly S&OP in collaboration with Sales Op counterpart
  • Present strategies, opportunities, risks, and business updates to management and business partners
  • Deep understanding of the channel’s strengths, weaknesses and performance drivers to lead strategic business discussions to maximize sales, revenue, and profitability.
  • Ensure timely reaction to changes in business with appropriate changes in plans and communication to partners
  • Partner with Brand and Sales teams to manage inventory levels by making recommendations for promotions and markdown strategies
  • Be comfortable with creating solutions to problems without constant direction, in a fast-paced environment; flexible with working independently as well as close team environment
  • Take a leading role in managing inventory for their channel

Required Skills & Experience:

Minimum of 6 years wholesale or retail planning, buying, and/or supply chain experience.

  • Experience of S&OP and forecasting processes in a CPG environment
  • Very numerical, analytical and detail orientated with strong results focus
  • A strong collaborator, with a willingness to drive change and to lead by example
  • Proficient in Microsoft office applications with emphasis on Excel, Word, and Outlook.
  • Experience with Demand Planning systems
  • Strong organizational and time management skills; ability to handle multiple priorities and adaptive to shifting priorities in a fast-changing environment.
  • Must be resourceful and self-motivated, with excellent attention to detail.
  • Demonstrate strong listening, written and oral communication skills.

Physical Requirements:

Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.

Additional Information:

FORMA Brands takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for positions based in the Greater Los Angeles area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future without notice.

The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.