Digital Marketing Strategist

Looking for a Digital Marketing Strategist for a full-time, hybrid (3/2) position with our client in Southern New Hampshire. Salary is up to 85K + 10% bonus. Must have an understanding of all digital media and be comfortable working with clients to set digital media strategy and uncover opportunities to increase digital media business. This position is more about strategy, performance, and improvement than execution. Looking for a problem solver.

The Digital Marketing Strategist will develop, implement, and monitor digital ad programs across various marketing channels. This role requires strategic thinking, strong communication skills, and a passion for delivering exceptional results. No direct reports but this person will work closely with leadership and directly with clients.

The Digital Marketing Strategist will be responsible for:

• Digital Strategy - Oversee digital marketing and media efforts including SEM, search, mobile, paid social, display, programmatic, and landing page development
• Client Management - Work with brand, content, and development teams to create digital assets and campaigns.
• Campaign Management: Manage digital outreach programs and content optimizations to drive qualified traffic and conversions.
• Reporting & Analysis - Review and analyze traffic and site conversion reports in Google Analytics.

Qualifications:

• This position requires bachelor’s degree in advertising, Marketing, Business, Communications, or similar field
• Minimum of 3+ years of proven SEM experience.
• Digital agency experience preferred but not required.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Proficiency in Google Analytics with experience building custom reports.
• Knowledge of additional analytics tools is a plus.
• Proficient in Google Ads with experience implementing and optimizing campaigns.
• Strong communication skills with the ability to work closely with internal teams and clients.