Direct Response Copywriter

POSITION SUMMARY

In this role, you will be responsible for producing engaging, clear copy for high converting advertising platforms, emails, landing pages, websites, blog posts, digital and print ads. Your duties will include creating interesting written content and collaborating with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals. This individual is a creative team player, talented wordsmith, and grammar sleuth.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

• Deeply understand our target audience and marketplace to ensure copy effective
• Understand the pain points and main reasons why a business owner would work with Cardone Ventures
• Create high converting promotional copy across our funnel through emails, ads, and landing pages
• Edit the work of other departments effectively in order to achieve the best performing copy
• Proofread marketing assets including videos, photo captions, graphic design projects, presentations, SOPs and some excel spreadsheets
• Conduct split test advertising and other marketing campaigns for optimization, primarily through email marketing.
• Write blogs, and other long form copy on websites (i.e. bios)
• Develop topics for live shows and write scripts for hosts
• Create white papers for client testimonials
• Track analytics, such as conversion and open rates, of marketing efforts as it pertains to copy-driven resources
• Collaborate with the design team to create digital and print media advertising
• Think strategically to organize and design campaigns that deliver desired results for various target markets across different platforms

COMPETENCIES

• Knowledge of tracking digital marketing efforts in order to measure results
• Expert on writing engaging social media posts and captions
• Effective copywriting skills for websites, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets and marketing campaigns we generate
• Knowledge of HubSpot - how to write, schedule, send, and track emails
• Understand how to format social ads VS sales landing pages VS direct response emails
• Expert grammar and spelling skills - don't be afraid to use the English language to your advantage – "Play by the rules but be ferocious"
• Deep understanding of buying psychology and what makes people "click here, buy now, call today"
• Exceptional target market research skills - this job is 80% research/prep, 20% writing

EDUCATION AND EXPERIENCE

• BA in Marketing, Business Administration, or related field
• 3 to 5 years' experience creating compelling copy for digital marketing campaigns that convert

10X TOTAL REWARDS

• Medical, dental, and vision for FT positions and their dependents
• Vacation and sick time policy that increases based on tenure with the company
• Three work from home days per month (4/month during June-August)
• Employee Assistance Program through Guardian
• 401k with Company match (estimated to launch in Q1 2025)
• Pet Insurance through SPOT for your 10X pets!
• Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
• Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
• Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
• Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
• Uncapped Commission Potential: all of our team members have the opportunity to sell our Products/Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission

PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting at a desk or computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.