Marketing Specialist

Company Overview: Join a premier data services company dedicated to supporting the gaming industry. We specialize in delivering cutting-edge data solutions that enhance game performance and player engagement.

Job Summary: We are seeking an accomplished Marketing Specialist to join our team. The ideal candidate will have over three years of experience in marketing. Your main role will involve crafting and executing marketing strategies that drive business growth and strengthen our market presence.

Key Responsibilities:

• Develop and execute effective marketing strategies and campaigns to promote our data services within the gaming sector.
• Collaborate with Sales, Product, and Leadership teams to ensure marketing efforts are aligned with business objectives.
• Design and manage multi-channel marketing initiatives, including digital marketing, content creation, events, webinars, and other relevant activities.
• Create and manage content for our official website, ensuring it is up-to-date and compelling.
• Analyze market trends, competitive dynamics, and customer insights to optimize marketing tactics.
• Drive thought leadership initiatives, such as authoring whitepapers, industry reports, and participating in relevant speaking engagements.
• Monitor and report on key marketing performance metrics and KPIs to measure the effectiveness of campaigns.
• Stay informed about industry trends, emerging technologies, and best practices to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• More than 3 years of experience in marketing roles, preferably within the SaaS industry.
• Demonstrated success in developing and executing effective marketing strategies and campaigns.
• Thorough understanding of SaaS business models, target demographics, and customer personas.
• Strategic thinker capable of translating vision into actionable marketing plans.
• Excellent project management abilities to handle multiple projects and stakeholders.
• Data-driven approach with the capability to analyze marketing metrics and make data-informed decisions.
• Proficiency in digital marketing, demand generation, and marketing automation platforms.
• Exceptional communication and presentation skills.
• Strong organizational abilities and attention to detail.