Sr. IT Business Analyst - Sales and Marketing

About Us

With a rich 53-year history, Global Roofing Group has established itself as a USA Top 20 leading commercial roofing contractor, specializing in roofing, waterproofing, and wall panels. Our commitment to delivering top-quality building envelope solutions extends to clients in the USA, Central America, and South America. Fueled by an unwavering dedication to excellence, innovation, and customer satisfaction, we have garnered a distinguished reputation in the industry.

About the Role

As the Senior IT Business Analyst within the Information Systems (IS) group, you will support the sales and marketing teams by establishing and managing a process-driven environment. In this role, you will lead the pre-execution phases of projects, collaborating with architects, technical resources, and project managers to ensure projects are clearly defined, achievable, and fit within our systems architecture.

Responsibilities

• Project Leadership & Roadmap Development: Develop and maintain a project roadmap for IS initiatives that support the sales and marketing functions. Lead the phase-gate process from project inception through execution handoff, ensuring alignment with business priorities and strategic goals.
• Collaborative Scope Refinement & Third-Party Interaction: Jointly work with project managers and third-party developers during project scoping and refinement, assisting in defining clear, achievable requirements that align with GRG’s systems architecture. Support project managers in preparing Statements of Work (SoWs), ensuring technical alignment before finalization.
• Project Dashboard Ownership & Priority Management: Own and maintain the project dashboard as the primary representative into your business area(s) of responsibility. Ensure that stakeholders have real-time visibility into project status, gate ETAs, and release dates. Work closely with project managers, who will provide status updates and data for projects in the execution phase.
• Budget Management & ZBB: Drive Zero-Based Budgeting (ZBB) efforts for IS projects, including the annual budgeting and planning process for your project pipeline. Ongoing budget management and priority/ZBB management, including managing execution order and priorities to fit within the approved annual budget, seeking additional budget if needed, and adjusting the roadmap as new requests come in or as budgets shift. Ensure your functional area fits within the overall IS annual budget and adjusts according to in-year budget revisions.
• Technical Expertise & Systems Integration: Collaborate with architects and technical resources to ensure that projects defined during the pre-execution phase are clear, achievable, and fit within the overall systems architecture.
• Process & Workflow Optimization: Establish and refine business analysis processes, dashboards, and performance metrics to drive continual improvement. Implement enhancements in marketing automation, sales process flow optimization, and AI-driven initiatives to support business objectives.
• Stakeholder Management: Collaborate with sales and marketing stakeholders to gather, document, and refine business requirements for IS projects. Ensure ongoing communication and alignment with business stakeholders, providing updates through dashboards and meetings.

Qualifications

Bachelor’s degree in Information Systems, IT, Business Administration, or a related field (or equivalent experience).

Required Skills

• 10-15 years as a business analyst in IS/IT, with a focus on supporting sales and marketing teams.
• Proficient in gathering and analyzing requirements for Salesforce, marketing automation, PowerBI, Microsoft Fabric, and reporting systems.
• Experience in high-performance environments with process and team improvement contributions.
• Prior first-line management experience is beneficial but not required; potential for leadership as the team grows.
• Proven success in managing project dashboards.
• Capable of providing real-time visibility into project status, priorities, and timelines.
• Expertise in Salesforce, Pardot, PowerBI, Microsoft Fabric, and AI-driven sales and marketing technologies.
• Experience working with architects and technical teams to align projects with systems architecture.
• Experience with third-party vendors and partners for scoping, quoting, and assisting with Statements of Work (SoWs).
• Proven ability to manage projects in a structured, process-driven IS/IT environment.
• Familiar with phase-gate processes.
• Experience managing projects within a Zero-Based Budgeting (ZBB) framework.
• Proficient in annual budgeting, priority management, and budget revisions.
• Strong stakeholder management skills.

Equal Opportunity Statement

We are an equal opportunity employer and are committed to fostering an inclusive, diverse, and respectful workplace. We welcome applicants from all backgrounds and are dedicated to providing a fair hiring process for every candidate. We believe that diversity fuels innovation and enriches our teams, and we encourage candidates of all races, genders, ages, religions, identities, and experiences to apply. Join us in creating a culture where everyone can thrive and contribute their unique strengths.