Neurocrine Biosciences
Sr. Opinion Leader & Medical Mktg. Manager- East Territory
Neurocrine Biosciences, San Diego, California, United States, 92189
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (* in collaboration with AbbVie )About the Role:Contributes to the strategic direction and execution of opinion leader and medical marketing brand strategies, focusing on medical marketing planning and execution, product education and promotional activities. Drives the Peer-to-Peer (P2P) Speaker Bureau and promotional peer medical education programs. Works in partnership with cross-functional teams in linking opinion leader medical marketing to overall brand strategy, engages with agency partners, and manages key responsibilities like P2P program management and content development.
Additionally, responsible for leading implementation of marketing initiatives within a specific region, developing customer engagement strategy, and building relationships with key influencers. Facilitates collaborations with thought leaders, while ensuring compliance with guidelines on medical/commercial collaboration. Responsible for liaising with cross-functional teams to lead the development and execution of customer engagement plans, addressing customer needs and anticipating market trends to meet business objectives.
_Your Contributions (include, but are not limited to):
Medical Marketing:Responsible for leading the delivery of core opinion leader and medical marketing messaging and campaigns
Manages P2P speaker programs with all responsibilities including managing the legal approval process, monitoring cap status report and amending speakers contracts as needed Lead CAH P2P Task Force, P2P Champions committee meetings and engagement training sessions for new account specialists
Lead strategy, planning, execution and measurement of all congress product theaters, including; submission and execution of congress contracts, review and submission of Needs Assessment Forms (NAF) to Legal; coordination of Promotional Review Committee (PRC) reviews for content and promotional materials. Lead Medical Marketing eAccessibility process for all agency partner websites, e.g., HWP speaker portal, in collaboration with internal partners
Manages relationship with medical education agency and coordinates with internal groups (field sales, field medical and brand team) on medical education-related promotional activities to ensure strategic alignment across all stakeholders
Supports advisory board meetings in partnership with agency partners and internal marketing team
Opinion Leader Engagement:Leads prioritization of regional business opportunities: including pre-launch, launch and life cycle management
Owns development of regional business plans for current Endo Franchise products in collaboration with key stakeholders
Leads peer-to-peer activities in the region including, identification of new regional thought leaders for consideration, attends programs, collaborates with cross functional partners to identify opportunities and execute programs, etc
Lead training, contracting logistics, program feedback, and relationship management of speakers
Manage and execute patient ambassador programs
Performs other duties as assigned
Requirements:
BS/BA degree in marketing or life sciences and 8+ years of related experience, including 5+ years in a marketing role for a pharmaceutical, biotech, or medical device company OR
Master's degree in marketing or life sciences and 6+ years of experience noted above
Pharmaceutical Sales, Marketing and/or Account Management experience required
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have external presence in area of expertise
Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent communications, problem-solving, analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
Experience working to implement marketing programs with measurable business impact
Experience operating in a field based promotional role (sales, thought leader liaison, field marketing etc.)
Expertise in managing and collaborating with multiple vendors and agency partners, including medical education agency, promotional agency of record, and patient engagement agency
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
#LI-SW1Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description._The annual base salary we reasonably expect to pay is $151,800.00-$220,050.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (* in collaboration with AbbVie )About the Role:Contributes to the strategic direction and execution of opinion leader and medical marketing brand strategies, focusing on medical marketing planning and execution, product education and promotional activities. Drives the Peer-to-Peer (P2P) Speaker Bureau and promotional peer medical education programs. Works in partnership with cross-functional teams in linking opinion leader medical marketing to overall brand strategy, engages with agency partners, and manages key responsibilities like P2P program management and content development.
Additionally, responsible for leading implementation of marketing initiatives within a specific region, developing customer engagement strategy, and building relationships with key influencers. Facilitates collaborations with thought leaders, while ensuring compliance with guidelines on medical/commercial collaboration. Responsible for liaising with cross-functional teams to lead the development and execution of customer engagement plans, addressing customer needs and anticipating market trends to meet business objectives.
_Your Contributions (include, but are not limited to):
Medical Marketing:Responsible for leading the delivery of core opinion leader and medical marketing messaging and campaigns
Manages P2P speaker programs with all responsibilities including managing the legal approval process, monitoring cap status report and amending speakers contracts as needed Lead CAH P2P Task Force, P2P Champions committee meetings and engagement training sessions for new account specialists
Lead strategy, planning, execution and measurement of all congress product theaters, including; submission and execution of congress contracts, review and submission of Needs Assessment Forms (NAF) to Legal; coordination of Promotional Review Committee (PRC) reviews for content and promotional materials. Lead Medical Marketing eAccessibility process for all agency partner websites, e.g., HWP speaker portal, in collaboration with internal partners
Manages relationship with medical education agency and coordinates with internal groups (field sales, field medical and brand team) on medical education-related promotional activities to ensure strategic alignment across all stakeholders
Supports advisory board meetings in partnership with agency partners and internal marketing team
Opinion Leader Engagement:Leads prioritization of regional business opportunities: including pre-launch, launch and life cycle management
Owns development of regional business plans for current Endo Franchise products in collaboration with key stakeholders
Leads peer-to-peer activities in the region including, identification of new regional thought leaders for consideration, attends programs, collaborates with cross functional partners to identify opportunities and execute programs, etc
Lead training, contracting logistics, program feedback, and relationship management of speakers
Manage and execute patient ambassador programs
Performs other duties as assigned
Requirements:
BS/BA degree in marketing or life sciences and 8+ years of related experience, including 5+ years in a marketing role for a pharmaceutical, biotech, or medical device company OR
Master's degree in marketing or life sciences and 6+ years of experience noted above
Pharmaceutical Sales, Marketing and/or Account Management experience required
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have external presence in area of expertise
Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent communications, problem-solving, analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
Experience working to implement marketing programs with measurable business impact
Experience operating in a field based promotional role (sales, thought leader liaison, field marketing etc.)
Expertise in managing and collaborating with multiple vendors and agency partners, including medical education agency, promotional agency of record, and patient engagement agency
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
#LI-SW1Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description._The annual base salary we reasonably expect to pay is $151,800.00-$220,050.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.