Bayer
Associate director regional marketing
Bayer, Anchorage, Alaska, United States, 99507
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us.If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice: Associate Director Regional Marketing - Prostate - Northwest USA.PURPOSE
As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA, Portland, Medford OR, Boise, Pocatello and Idaho Falls, ID, and Missoula, MT. Travel up to 50% within the territory.The candidate must be domiciled within the territory.KEY TASKS AND RESPONSIBILITIES
The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Build alignment to the product communication strategy and create a supportive TL base across urology and oncology.Congresses & Regional Convention Leadership:
Coordinate and execute plans for company presence at regional prostate conferences. Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.Speaker Bureau Engagement:
Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs. Harvest insights during program execution to strengthen and evolve speaker programs.Localize Marketing Initiatives and Programs:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence, enabling all to deliver on the brand strategy. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders.WHO YOU ARE
Bayer is seeking an incumbent who possesses the following:REQUIRED QUALIFICATIONS
Bachelors degree;Valid driver's license and clean driving record;5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing experience;2 years experience working within the oncology or urology therapeutic areas;Proven accomplishment in identifying and driving a strategic approach to business;Proven track record of sales, customer-facing success, and/or superior project management;Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;Excellent communication skills & strong organizational skills.PREFERRED QUALIFICATIONS
Bachelors degree with a life science background;Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;Experience and relations working with Academic institutions and key accounts a strong preference.Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.This posting will be available for application until at least 11-25-24.Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Bayer is an E-Verify Employer.
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As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA, Portland, Medford OR, Boise, Pocatello and Idaho Falls, ID, and Missoula, MT. Travel up to 50% within the territory.The candidate must be domiciled within the territory.KEY TASKS AND RESPONSIBILITIES
The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Build alignment to the product communication strategy and create a supportive TL base across urology and oncology.Congresses & Regional Convention Leadership:
Coordinate and execute plans for company presence at regional prostate conferences. Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.Speaker Bureau Engagement:
Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs. Harvest insights during program execution to strengthen and evolve speaker programs.Localize Marketing Initiatives and Programs:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence, enabling all to deliver on the brand strategy. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders.WHO YOU ARE
Bayer is seeking an incumbent who possesses the following:REQUIRED QUALIFICATIONS
Bachelors degree;Valid driver's license and clean driving record;5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing experience;2 years experience working within the oncology or urology therapeutic areas;Proven accomplishment in identifying and driving a strategic approach to business;Proven track record of sales, customer-facing success, and/or superior project management;Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;Excellent communication skills & strong organizational skills.PREFERRED QUALIFICATIONS
Bachelors degree with a life science background;Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;Experience and relations working with Academic institutions and key accounts a strong preference.Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.This posting will be available for application until at least 11-25-24.Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Bayer is an E-Verify Employer.
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