Associate Director Regional Marketing - Prostate - Philadelphia - Ohio Valley Jo

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.Associate Director Regional Marketing - Prostate - Philadelphia - Ohio ValleyPURPOSEAs part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Pennsylvania, Ohio, most of Maryland and Delaware, part of New Jersey and West Virginia. Travel up to 50% within the territory. The candidate must be domiciled within the territory.KEY TASKS AND RESPONSIBILITIESStrategic Thought Leader (TL) Engagement:Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances.Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging.In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal Nubeqa & Xofigo champions.Congresses & Regional Conventions:Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.Attend scientific/educational sessions to advance clinical expertise and share key insights learned from conferences and TL engagements with sales and brand teams.Speaker Bureau Engagement:Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs.Contribute to overall speaker bureau maintenance, including training, utilization tracking, and new speaker identification.Localize Marketing Initiatives and Programs including Digital:Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.Insight Generation and Field Partnership:Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, medical affairs, and other internal partners.Lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance.WHO YOU AREBayer is seeking an incumbent who possesses the following:REQUIRED QUALIFICATIONSBachelors degree;Valid driver’s license and clean driving record;Experience in the pharma/biotech industry with customer-facing;Experience working within the oncology or urology therapeutic areas;Proven accomplishment in identifying and driving a strategic approach to business;Proven track record of sales, customer-facing success, and/or superior project management;Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;Excellent communication skills & strong organizational skills.PREFERRED QUALIFICATIONSBachelors degree with a life science background;5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing;Experience and relations working with Academic institutions and key accounts a strong preference.This posting will be available for application until at least 11-25-24.#LI-US#LI-US-AMSYOUR APPLICATIONBayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

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