Progressive Recruitment
Marketing Consultant
Progressive Recruitment, Baltimore, Maryland, United States, 21276
One of Maryland's leading gas and electric utility.Job Description
• Experience managing initiatives and programs across traditional and digital marketing channels.• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.• Develop email campaigns, manage email database, and help increase customer experience.• Proficient using Eloqua or other similar marketing automation technology.• Highly analytical and able to derive meaning from data through A/B testing and email optimization.• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.• Manage email reports and establish email strategies.• Manage and build email lists and campaigns, including design templates.• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.• Manage emails, develop email roadmap, and conduct QA testing email assets to ensure successful deployment.Qualifications
Energy Efficiency (residential & commercial) programs group.This role is concentrated on email marketing presence (with the new tool they bought).Will be responsible for website updates (making ONLY content updates).Primarily email marketing with Oracle Eloqua platform.Working with one of many agencies to create emails and develop email campaigns using data analytics, working with website updates as needed.Will work with multiple departments across BGE.Currently using SharePoint for content management system.Looking for someone with 5 years of experience or equivalent.Need to be able to work in a fast-paced environment (across multiple groups).Excellent communication & organizational skills.Need someone that is a doer, able to take initiative.Oracle Eloqua experience (or experience with an email automation tool) preferred.Web content editing experience preferred.Experience on the creative marketing side preferred.HTML experience would be nice.Additional Information
All your information will be kept confidential according to EEO guidelines.IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences.If you know someone who might be interested in this, feel free to pass it along. I look forward to hearing from you!
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• Experience managing initiatives and programs across traditional and digital marketing channels.• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.• Develop email campaigns, manage email database, and help increase customer experience.• Proficient using Eloqua or other similar marketing automation technology.• Highly analytical and able to derive meaning from data through A/B testing and email optimization.• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.• Manage email reports and establish email strategies.• Manage and build email lists and campaigns, including design templates.• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.• Manage emails, develop email roadmap, and conduct QA testing email assets to ensure successful deployment.Qualifications
Energy Efficiency (residential & commercial) programs group.This role is concentrated on email marketing presence (with the new tool they bought).Will be responsible for website updates (making ONLY content updates).Primarily email marketing with Oracle Eloqua platform.Working with one of many agencies to create emails and develop email campaigns using data analytics, working with website updates as needed.Will work with multiple departments across BGE.Currently using SharePoint for content management system.Looking for someone with 5 years of experience or equivalent.Need to be able to work in a fast-paced environment (across multiple groups).Excellent communication & organizational skills.Need someone that is a doer, able to take initiative.Oracle Eloqua experience (or experience with an email automation tool) preferred.Web content editing experience preferred.Experience on the creative marketing side preferred.HTML experience would be nice.Additional Information
All your information will be kept confidential according to EEO guidelines.IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences.If you know someone who might be interested in this, feel free to pass it along. I look forward to hearing from you!
#J-18808-Ljbffr