Optimize Partners
Marketing Automation Consultant (Remote)
Optimize Partners, New York, New York, us, 10261
Optimize Partners is looking to hire a Marketing Automation Manager (Consultant) with Eloqua experience to provide support to our client, a fast growing B2B SaaS start-up (late-stage) in NYC. The position will start out as a long-term consulting engagement with a real opportunity to become a full-time permanent role.
As a Marketing Automation Manager, you will orchestrate and execute marketing campaigns by turning ideas into reality, by doing so in a way that is automated and leads to business growth. In this role, you will support the Marketing Team by automating email marketing campaigns, as well as messaging via paid social media, while ensuring an integration of data between marketing and sales CRM systems, so that marketing campaign data activity is segmented, tracked and linked to sales conversions.
Responsibilities of the Marketing Automation Manager:
Administration of our client's Marketing Automation Platform (Eloqua), their webinar platform (Zoom) and their Accounts Based Marketing platform (Engagio).Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of drip email campaigns, online forms, landing pages, monthly newsletters etc.Configure, implement, customize, test, update and report on marketing campaigns, lead nurturing programs, and lead scoring programCreate segmented lists based on user persona and behavior, including past email, web, or campaign interactionsMeasure campaign results and drive optimization of their marketing automation effortsDevelop documentation and roadmaps for processes, A/B tests, and promotionsMaintain data quality across their marketing systems and develop best practices and guidelines.Qualifications of the Marketing Automation Manager:
Bachelor's degree in Marketing, Business, or a related field3-5 years in an automation, operations, or marketing campaign management role2+ years of operational experience with Oracle's Eloqua required1+ years of operational experience with Salesforce.com with ability to set up campaigns and reportsStrong organization and communication skills, and ability to collaborate with stakeholders across multiple departments and time zones, while working in a fast paced environment and improving business outcomesPreferred Qualifications (Not required, but helpful):
Experience with Engagio or similar ABM platform preferredExperience with editing and adjusting HTML for emails and landing pages preferred
As a Marketing Automation Manager, you will orchestrate and execute marketing campaigns by turning ideas into reality, by doing so in a way that is automated and leads to business growth. In this role, you will support the Marketing Team by automating email marketing campaigns, as well as messaging via paid social media, while ensuring an integration of data between marketing and sales CRM systems, so that marketing campaign data activity is segmented, tracked and linked to sales conversions.
Responsibilities of the Marketing Automation Manager:
Administration of our client's Marketing Automation Platform (Eloqua), their webinar platform (Zoom) and their Accounts Based Marketing platform (Engagio).Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of drip email campaigns, online forms, landing pages, monthly newsletters etc.Configure, implement, customize, test, update and report on marketing campaigns, lead nurturing programs, and lead scoring programCreate segmented lists based on user persona and behavior, including past email, web, or campaign interactionsMeasure campaign results and drive optimization of their marketing automation effortsDevelop documentation and roadmaps for processes, A/B tests, and promotionsMaintain data quality across their marketing systems and develop best practices and guidelines.Qualifications of the Marketing Automation Manager:
Bachelor's degree in Marketing, Business, or a related field3-5 years in an automation, operations, or marketing campaign management role2+ years of operational experience with Oracle's Eloqua required1+ years of operational experience with Salesforce.com with ability to set up campaigns and reportsStrong organization and communication skills, and ability to collaborate with stakeholders across multiple departments and time zones, while working in a fast paced environment and improving business outcomesPreferred Qualifications (Not required, but helpful):
Experience with Engagio or similar ABM platform preferredExperience with editing and adjusting HTML for emails and landing pages preferred