Marketing Automation Specialist

With a history dating back to 1925, Alliant Insurance Services is one of the nation’s leading distributors of diversified insurance products and services. Operating through a national network of offices, Alliant provides property and casualty, workers’ compensation, employee benefits, surety, and financial products and services to more than 26,000 clients nationwide. Alliant Insurance Services ranks among the 15 largest insurance brokerage firms in the United States. SUMMARY Responsible for executing marketing automation campaigns for Alliant’s Corporate Marketing department. This role will be responsible for designing, producing and optimizing responsive emails, landing pages and web forms, scrubbing data files, building distribution lists, configuring and executing campaign programs, campaign reporting and program optimization. ESSENTIAL DUTIES AND RESPONSIBILITIESE • Develops and executes responsive email marketing campaigns using Marketing Automation platform; • Automates email programs that run efficiently and reduce setup time; • Incorporates lead generation web-forms that are integrated into CRM; • Designs and optimizes email and landing page layouts using variant testing and industry best practices, and shares similar learnings with the broader team; • Ensures all emails and landing pages meet CAN-SPAM, web accessibility, and ADA compliance; • Partners with key marketing stakeholders to analyze, test and launch email campaigns that drive response; • Conducts campaign analysis and reporting; • Performs list cleansing and segmentation building; • Other duties as assigned. QUALIFICATIONS EDUCATION / EXPERIENCE Bachelor’s degree or equivalent combination of education and experience Minimum 5 years of experience in Marketing, minimum 3 years’ experience executing campaigns using a marketing automation platform or enterprise-class email marketing system-preferably in a B2B environment Experience with integrated marketing automation and CRM technologies (Oracle-Eloqua/Salesforce preferred, but significant experience with MSDynamics, ExactTarget or Responsys would be considered) Experience designing and developing responsive email/landing pages and integrating web forms with CRM SKILLS Excellent verbal and written communication skills Ability to leverage analytics and insights to drive email/landing page improvements Strong knowledge of implementing and managing marketing strategies Ability to work within a team, lead a team when appropriate, and foster teamwork Ability to work independently on projects with little supervision Excellent attention to detail; ability to multi-task Proficient in Microsoft Office Suite, advanced Excel experience preferred, basic SQL a plus Familiarity with webinar platforms and event management tools (WebEx, On24, Cvent, etc.) and Oracle Cloud connector applications a plus Advanced skills with Adobe suite of software (InDesign, Photoshop, etc.) Advanced knowledge of HTML5/CSS/JavaScript/jQuery and Google analytics We are proud to provide comprehensive, high quality employee programs to meet employees’ needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. For immediate consideration for this position, please click on the “SUBMIT RESUME” button. Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information.