Anastasia Beverly Hills
Director, International Marketing
Anastasia Beverly Hills, Beverly Hills, California, United States, 90211
The Director, International Marketing plays a pivotal role in ABH's brand growth internationally. This experienced leader will elevate our brand's go-to-market strategy and programs in a diverse, fast-paced environment. The ideal candidate will have a proven track record of success in developing and overseeing international marketing initiatives that drive business growth and increase brand awareness across retail marketing, campaigns, PR, influencer marketing, in-store activations, media buys, and agency collaboration.
Responsibilities:International Marketing Management
Drive newness and core support with international partners and global teams to boost sales and brand awareness; develop and maintain an international marketing calendar for all activations.Recommend and set international pricing structures for new product innovations based on positioning and competitive landscape.Lead international team in creating comprehensive, market-specific annual marketing strategies, considering cultural differences, consumer behaviors, trends, and competitive landscapes.Lead briefing and planning processes for retailer events, campaigns, and secondary in-store touchpoints.Partner with Global Brand Marketing team to optimize all global marketing materials for international accounts and address localized needs.Oversee brand image development in international markets, ensuring consistency while accommodating cultural nuances; recommend and set international pricing for new products.Conduct market research to identify opportunities and challenges; analyze trends, competitor strategies, and regulatory environments to inform decision-making.Collaborate across departments to execute new launches and evergreen campaigns; complete product & brand registrations for retailers.Source, review, and execute international review programs; lead organization of in-person and virtual events with retail partners.
PR & Influencer Marketing
Partner with Global Marketing team to communicate and execute strategies with regional markets, supporting all brand and product launches.Serve as lead Brand Marketing point of contact for all regional marketing teams, proactively sharing strategies, project plans, toolkits, and assets.Demonstrate a strong understanding of luxury consumer behavior and market dynamics, translating insights into actionable Marketing plans.Lead collaboration with regional marketing teams to guide local plan development including brand activations, creative briefs, talent/influencer selection, and asset requirements.Manage overall project plans, working closely with Global Marketing team to ensure regional deadlines are met and work aligns with global strategy.Work closely with Global Marketing and Creative departments on international Visual and Copy Request submissions, gaining approvals and trafficking assets to regional teams.Liaise with other departments to facilitate international marketing related projects.Lead weekly status calls with regional marketing teams, managing meeting preparation, agendas, action notes, and keeping plans on track.
People Management
Foster a culture of innovation and continuous improvement within the marketing team.Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.Management of the marketing teams in Europe, Southeast Asia, Oceania the UK, and China.
Requirements
Minimum of 8 years' experience in digital marketing, partnership marketing, and/or brand marketing within a brand or agency setting.Deep understanding of the global beauty scene, especially in makeup, with a demonstrated history of propelling category growth.Skill in converting founders' vision into insights and actionable plans; foresight to predict challenges and agility to adapt swiftly.Profound insights into retail marketing, social media, influencer, and wider media landscapes.Demonstrable experience with retail and in-store marketing techniques.Record of effective collaboration with international teams.Expertise in analyzing complex issues and formulating relevant, actionable plans, programs, and recommendations.Excellent verbal and written skills with ability to craft compelling messages across customer touchpoints.Proven ability to lead, foster cross-functional team dynamics, and build robust relationships with key stakeholders.Aptitude for integrating data-informed insights into strategic planning and maximizing ROI through data analysis.Proficiency in thriving in fast-paced, deadline-driven environments, and ambiguous situations.Strong problem-solving skills complemented by exceptional research abilities.Outstanding organizational and time management skills.Advanced proficiency in MS Office tools, including Excel, Word, and PowerPoint.Fluency in English; proficiency in additional languages is advantageous.
Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.
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Responsibilities:International Marketing Management
Drive newness and core support with international partners and global teams to boost sales and brand awareness; develop and maintain an international marketing calendar for all activations.Recommend and set international pricing structures for new product innovations based on positioning and competitive landscape.Lead international team in creating comprehensive, market-specific annual marketing strategies, considering cultural differences, consumer behaviors, trends, and competitive landscapes.Lead briefing and planning processes for retailer events, campaigns, and secondary in-store touchpoints.Partner with Global Brand Marketing team to optimize all global marketing materials for international accounts and address localized needs.Oversee brand image development in international markets, ensuring consistency while accommodating cultural nuances; recommend and set international pricing for new products.Conduct market research to identify opportunities and challenges; analyze trends, competitor strategies, and regulatory environments to inform decision-making.Collaborate across departments to execute new launches and evergreen campaigns; complete product & brand registrations for retailers.Source, review, and execute international review programs; lead organization of in-person and virtual events with retail partners.
PR & Influencer Marketing
Partner with Global Marketing team to communicate and execute strategies with regional markets, supporting all brand and product launches.Serve as lead Brand Marketing point of contact for all regional marketing teams, proactively sharing strategies, project plans, toolkits, and assets.Demonstrate a strong understanding of luxury consumer behavior and market dynamics, translating insights into actionable Marketing plans.Lead collaboration with regional marketing teams to guide local plan development including brand activations, creative briefs, talent/influencer selection, and asset requirements.Manage overall project plans, working closely with Global Marketing team to ensure regional deadlines are met and work aligns with global strategy.Work closely with Global Marketing and Creative departments on international Visual and Copy Request submissions, gaining approvals and trafficking assets to regional teams.Liaise with other departments to facilitate international marketing related projects.Lead weekly status calls with regional marketing teams, managing meeting preparation, agendas, action notes, and keeping plans on track.
People Management
Foster a culture of innovation and continuous improvement within the marketing team.Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.Management of the marketing teams in Europe, Southeast Asia, Oceania the UK, and China.
Requirements
Minimum of 8 years' experience in digital marketing, partnership marketing, and/or brand marketing within a brand or agency setting.Deep understanding of the global beauty scene, especially in makeup, with a demonstrated history of propelling category growth.Skill in converting founders' vision into insights and actionable plans; foresight to predict challenges and agility to adapt swiftly.Profound insights into retail marketing, social media, influencer, and wider media landscapes.Demonstrable experience with retail and in-store marketing techniques.Record of effective collaboration with international teams.Expertise in analyzing complex issues and formulating relevant, actionable plans, programs, and recommendations.Excellent verbal and written skills with ability to craft compelling messages across customer touchpoints.Proven ability to lead, foster cross-functional team dynamics, and build robust relationships with key stakeholders.Aptitude for integrating data-informed insights into strategic planning and maximizing ROI through data analysis.Proficiency in thriving in fast-paced, deadline-driven environments, and ambiguous situations.Strong problem-solving skills complemented by exceptional research abilities.Outstanding organizational and time management skills.Advanced proficiency in MS Office tools, including Excel, Word, and PowerPoint.Fluency in English; proficiency in additional languages is advantageous.
Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.
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