Cornerstone Capital Bank
Digital Marketing Manager
Cornerstone Capital Bank, Houston, Texas, us, 77001
No agencies or 3rd party Recruiters please. Thank you!
Who we are:
Cornerstone Capital Bank is a new bank, with over $330 million in capital and $2 billion in total assets and arises from the combination of mortgage industry giant Cornerstone Home Lending and community banking standout Roscoe State Bank. You’ll be on the front end of working for an innovative large community bank that is a leader in mortgage lending and community banking and growing in middle-market commercial and real estate lending.We honor
God
by using our talents to make a
positive difference
in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.
Who we are looking for:
Cornerstone Capital Bank is seeking a results-driven
Digital Marketing Manager
to oversee various digital mediums and strategies to reach specific marketing goals. This position will be key in initiating and executing digital projects, as well as managing the digital content team. The Ideal candidates for this position should be innovative, and multimedia savvy. Ultimately, they should have a firm grasp of the various digital touchpoints, steer our organization's digital narrative, and drive highly effective digital campaigns.
Key Responsibilities:
Evaluate, plan, and implement digital content strategy including but not limited to social media, email marketing campaigns (internal & external), CRM management, website content, public relations, technology tools, digital trainings, and moreOversee the Digital Content Team providing direction and guidance on projects, managing priorities, and overcoming obstaclesIdentify and communicate key responsibilities to digital team members to help ensure a successful attitude, confidence in leadership, and teamwork to achieve the desired business resultResponsible for executing digital campaigns and projects in alignment with department goals while working in collaboration with marketing team and internal/external stakeholdersAct as marketing lead for the migration from the current CRM (Salesforce) to new CRM (Surefire)Assist with and oversee the development of CRM campaigns, CRM digital assets, and CRM customer journeys to aid in customer retention and acquisitionResearch and monitor the latest digital tools and interactive trends to incorporate into our digital strategyOversee department technology tools and adoption within the sales fieldProvide training on digital tools when needed to advise internal clients on marketing features and best practicesAudit and summarize data, trends and processes as it relates to marketing campaign execution including data-driven results reporting on all aspects of digital marketing
What you’ll need to be successful:
Exceptional written and oral communication skillsStrong strategic and project management skills5+ year in a management role with direct reportsDatabase marketing experience and knowledge of content management systems requiredExperience implementing campaigns across various channels (email, digital, social, PR, CRM)Possess a broad knowledge of digital best practices and emerging digital toolsThorough understanding of digital touchpointsCoordination and execution of brand marketing creative and clear understanding of the creative development processProficiency with modern marketing platforms, including Google, Facebook, Instagram, LinkedIn, etc.Strong analytical and decision-making skillsDegree in Marketing Related Field preferred
What we offer:
Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus.
What to do next:
If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! And remember, once you're a part of our Cornerstone team, we'll continue to invest in you as a valuable asset to our company. As many of our team members can tell you, there's something special about working at Cornerstone.
Who we are:
Cornerstone Capital Bank is a new bank, with over $330 million in capital and $2 billion in total assets and arises from the combination of mortgage industry giant Cornerstone Home Lending and community banking standout Roscoe State Bank. You’ll be on the front end of working for an innovative large community bank that is a leader in mortgage lending and community banking and growing in middle-market commercial and real estate lending.We honor
God
by using our talents to make a
positive difference
in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.
Who we are looking for:
Cornerstone Capital Bank is seeking a results-driven
Digital Marketing Manager
to oversee various digital mediums and strategies to reach specific marketing goals. This position will be key in initiating and executing digital projects, as well as managing the digital content team. The Ideal candidates for this position should be innovative, and multimedia savvy. Ultimately, they should have a firm grasp of the various digital touchpoints, steer our organization's digital narrative, and drive highly effective digital campaigns.
Key Responsibilities:
Evaluate, plan, and implement digital content strategy including but not limited to social media, email marketing campaigns (internal & external), CRM management, website content, public relations, technology tools, digital trainings, and moreOversee the Digital Content Team providing direction and guidance on projects, managing priorities, and overcoming obstaclesIdentify and communicate key responsibilities to digital team members to help ensure a successful attitude, confidence in leadership, and teamwork to achieve the desired business resultResponsible for executing digital campaigns and projects in alignment with department goals while working in collaboration with marketing team and internal/external stakeholdersAct as marketing lead for the migration from the current CRM (Salesforce) to new CRM (Surefire)Assist with and oversee the development of CRM campaigns, CRM digital assets, and CRM customer journeys to aid in customer retention and acquisitionResearch and monitor the latest digital tools and interactive trends to incorporate into our digital strategyOversee department technology tools and adoption within the sales fieldProvide training on digital tools when needed to advise internal clients on marketing features and best practicesAudit and summarize data, trends and processes as it relates to marketing campaign execution including data-driven results reporting on all aspects of digital marketing
What you’ll need to be successful:
Exceptional written and oral communication skillsStrong strategic and project management skills5+ year in a management role with direct reportsDatabase marketing experience and knowledge of content management systems requiredExperience implementing campaigns across various channels (email, digital, social, PR, CRM)Possess a broad knowledge of digital best practices and emerging digital toolsThorough understanding of digital touchpointsCoordination and execution of brand marketing creative and clear understanding of the creative development processProficiency with modern marketing platforms, including Google, Facebook, Instagram, LinkedIn, etc.Strong analytical and decision-making skillsDegree in Marketing Related Field preferred
What we offer:
Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus.
What to do next:
If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! And remember, once you're a part of our Cornerstone team, we'll continue to invest in you as a valuable asset to our company. As many of our team members can tell you, there's something special about working at Cornerstone.