Senior Manager, Paid Media

Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire

Senior Manager, Paid Media

with 5+ years of experience in B2B paid-media campaign development and management located inBoston starting in September 2024

In this role, the

Senior Manager, Paid Media

must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.

Senior Manager, Paid Media

ResponsibilitiesCollaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.

Senior Manager, Paid Media Qualifications:Bachelor's degree in marketing, business administration, or a related field.Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)Strong understanding of marketing automation platforms (Pardot, Marketo or similar)Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.