Takeda Pharmaceuticals
Associate Director, Consumer Marketing (Sleep Disorders)
Takeda Pharmaceuticals, Cambridge, Massachusetts, us, 02140
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that
the information I provide in my application will be processed in line with
Takeda’s
Privacy Notice
and
Terms of Use .
I further attest that all information I submit in my employment application
is
true to the best of my knowledge.Job Description
About the role:Join Takeda as the Associate Director, Consumer Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded consumer marketing materials to prepare for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness. You will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.How you will contribute:Act as day-to-day lead in the development and implementation of all marketing materials for the launch partnering with multiple internal stakeholders and external agencies.
Lead Consumer campaign planning development; channel strategy, execution, and measurement of campaigns; and ensure performance integrity and measurability of digital marketing ecosystem.
Help develop unbranded and branded campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.
Build awareness through owned, earned and paid digital media channels.
Partner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics.
Leverage brand insights to inform segmentation, channel mix preferences, and targeting of Consumers/Patients.
Identify critical design elements for initiatives/ promotions designed to inspire desired Consumers/Patients behavior change.
Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability.
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
Collaborate closely with Consumer Marketing peers to realize marketing synergies and deliver best-in-class experience.
Partner with HCP Marketing peers and other relevant functions to improve the journey for patients with Narcolepsy.
Develop strong working partnerships with cross-functional team (i.e. advocacy, patient services, medical, legal, regulatory, compliance, IT, etc.).
May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT.Minimum Requirements/Qualifications:Bachelor’s degree
8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.
2+ years working on a pharmaceutical marketing team
Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences
Experience in marketing strategy, tactic design and measurement with an ability to innovate and gain buy-in from internal colleagues and external partners
Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
Ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork. Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Ability to help set priorities, develop roles and responsibilities, and manage external partners
Ability to manage complexity, including the management of work across competing priorities
Understanding of brand building, the pharmaceutical industry, and how to effectively engage with a rare patient population and drive diagnosis
Ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Preferred:MBA or MSc/PhD
Experience working on a product launch
Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area
More about us:At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Takeda Compensation and Benefits SummaryWe understand compensation is
an important factor
as you consider the next step in your career. We are committed to
equitable
pay for all employees, and we strive to be more transparent with our pay practices.For Location:USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:149,100.00 - 234,300.00
The estimated salary range reflects
an anticipated
range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education
attained
, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
The actual base salary offered will be
in accordance with
state or local minimum wage requirements for the job location.U.S. based
e
mployee
s
may be eligible for
s
hort
-
t
erm and/
or
l
ong-
t
erm
incentive
s
.
U.S.
based employees
may be
eligible to
participate
in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and
well-being
benefits, among others. U.S.
based employees are also eligible to receive, per calendar year, up to
80 hours
of sick time, and new hires are eligible to
accrue
up to
120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job ExemptYes#J-18808-Ljbffr
the information I provide in my application will be processed in line with
Takeda’s
Privacy Notice
and
Terms of Use .
I further attest that all information I submit in my employment application
is
true to the best of my knowledge.Job Description
About the role:Join Takeda as the Associate Director, Consumer Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded consumer marketing materials to prepare for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness. You will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.How you will contribute:Act as day-to-day lead in the development and implementation of all marketing materials for the launch partnering with multiple internal stakeholders and external agencies.
Lead Consumer campaign planning development; channel strategy, execution, and measurement of campaigns; and ensure performance integrity and measurability of digital marketing ecosystem.
Help develop unbranded and branded campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.
Build awareness through owned, earned and paid digital media channels.
Partner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics.
Leverage brand insights to inform segmentation, channel mix preferences, and targeting of Consumers/Patients.
Identify critical design elements for initiatives/ promotions designed to inspire desired Consumers/Patients behavior change.
Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability.
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
Collaborate closely with Consumer Marketing peers to realize marketing synergies and deliver best-in-class experience.
Partner with HCP Marketing peers and other relevant functions to improve the journey for patients with Narcolepsy.
Develop strong working partnerships with cross-functional team (i.e. advocacy, patient services, medical, legal, regulatory, compliance, IT, etc.).
May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT.Minimum Requirements/Qualifications:Bachelor’s degree
8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.
2+ years working on a pharmaceutical marketing team
Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences
Experience in marketing strategy, tactic design and measurement with an ability to innovate and gain buy-in from internal colleagues and external partners
Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
Ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork. Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Ability to help set priorities, develop roles and responsibilities, and manage external partners
Ability to manage complexity, including the management of work across competing priorities
Understanding of brand building, the pharmaceutical industry, and how to effectively engage with a rare patient population and drive diagnosis
Ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Preferred:MBA or MSc/PhD
Experience working on a product launch
Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area
More about us:At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Takeda Compensation and Benefits SummaryWe understand compensation is
an important factor
as you consider the next step in your career. We are committed to
equitable
pay for all employees, and we strive to be more transparent with our pay practices.For Location:USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:149,100.00 - 234,300.00
The estimated salary range reflects
an anticipated
range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education
attained
, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
The actual base salary offered will be
in accordance with
state or local minimum wage requirements for the job location.U.S. based
e
mployee
s
may be eligible for
s
hort
-
t
erm and/
or
l
ong-
t
erm
incentive
s
.
U.S.
based employees
may be
eligible to
participate
in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and
well-being
benefits, among others. U.S.
based employees are also eligible to receive, per calendar year, up to
80 hours
of sick time, and new hires are eligible to
accrue
up to
120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job ExemptYes#J-18808-Ljbffr