Beazley Group
Social Media Manager
Beazley Group, Chicago, Illinois, United States, 60290
Job Title:
Social Media Manager Division:
Marketing and Communications Reports To:
Lead Digital Marketing Manager Key Relationships:
External agencies and suppliers, sponsorship partners, Beazley marketing team, broker relations, management team, data team, compliance and internal communications. Job Summary:
As a Social Media Manager, you will be responsible for developing and implementing our global social media strategy, as well as partnering with external agencies and the marketing team on social content creation, planning/scheduling of posts and tracking/monitoring engagement through Beazley's social media platforms. This role is also responsible for growing and supporting Beazley's employee advocacy tool - EveryoneSocial. We have big plans for our brand and social is a key driver of our overall marketing strategy. You will be joining a team of dynamic marketers looking to expand our voice and impact. Key Responsibilities: Lead organic social media strategy, building engaging customer experiences across social channels. Support Lead Digital Marketing Manager with paid social media advertising strategy. Collaborate with broader marketing team to develop social media creative tiles and campaigns, ensuring conformity to the brand guidelines across messaging and tone of voice. Create video and animation compositions across various platforms, including but not limited to Instagram, TikTok, YouTube Shorts, etc. Proactively manage the company's social media content calendar by working with the corporate comms and marketing team. Align our brand with new and emerging trends. Use social media tools to craft and release content. Develop and implement plans to both grow and maintain followers on all Beazley's social media platforms, including EveryoneSocial. Work with internal comms and teams to use our own employees to boost brand awareness across platforms. Establish key performance indicators and use social data monitoring tools to understand efficacy of existing social campaigns and measure success. Communicate insights on campaign performance, providing insights and recommendations for improvement. Supervise and monitor through social listening all aspects of social media interaction between customers and the company to ensure a positive customer service experience. Stay up to date with latest social media best practices and technologies such as AI capabilities and/or partnering with Influencers. Identify new channels and opportunities. General Expectations: Comply with Beazley procedures, policies and regulations including the code of conduct. Display business ethics that uphold the interests of all our customers. Ensure all interactions with customers are focused on delivering a fair outcome. Comply with any specific responsibilities necessary for your role as outlined by your line manager. Carry out additional responsibilities as individually notified. Personal Specification: Education and Qualifications: Bachelor's degree or equivalent related experience. Certifications in social media marketing. Skills and Abilities: Excellent communication skills, both verbal and written. Advanced copywriting skills for social and digital marketing. Advanced knowledge of using a range of social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram). Proficient in graphic design tools (e.g., Photoshop, Illustrator, Canva or equivalent). Proficient in all Microsoft Office programs. Skills in motivating a team and ability to work on own initiative. Ability to manage time, meet deadlines and prioritize. Excellent understanding of organisational processes. Knowledge and Experience: Agency experience working in social media channels across organic and paid media. Direct knowledge and experience using social media marketing tools such as Hootsuite, Sprout Social, Meltwater, Buffer, etc. Proven track record of teamwork, accuracy, timeliness and anticipating needs. Prior marketing and communications experience is an advantage. Previously worked with vendors or external stakeholders for joint-led initiatives. Aptitude and Disposition: Outcome focused, self-motivated, flexible and enthusiastic. Professional approach to successfully interact with managers/colleagues and external suppliers. Completes work to deadline. Proactive and curious, always looking to learn and improve process and capabilities. Competencies: Concern for quality Customer focus Team working Initiative Time management Relationship building Communication skills Prior experience as a copywriter Prior experience as a content manager The Rewards: Attractive base compensation and discretionary performance related annual bonus Competitively priced medical, dental and vision insurance Company paid life, and short- and long-term disability insurance 401(k) plan with 5% company match and immediate vesting 22 days annual PTO plus paid public holidays with the ability to flex the religious bank holidays to suit your religious beliefs. Up to $700 reimbursement towards home office setup Free in-office lunch, travel reimbursement for travel to office, and monthly lifestyle allowance in support of your wellbeing Six months fully paid parental leave Company paid sabbatical up to 12 weeks after 10 years of continued service Support with exam/study leave and fees for relevant qualifications Up to 2.5 days matched paid leave for volunteering at a charity of your choice Smart working policy and flexible working culture Salary for this role will be tailored to the successful individual's location and experience. The expected compensation range for this position is $70,000- $85,000 per year plus discretionary annual bonus.
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Social Media Manager Division:
Marketing and Communications Reports To:
Lead Digital Marketing Manager Key Relationships:
External agencies and suppliers, sponsorship partners, Beazley marketing team, broker relations, management team, data team, compliance and internal communications. Job Summary:
As a Social Media Manager, you will be responsible for developing and implementing our global social media strategy, as well as partnering with external agencies and the marketing team on social content creation, planning/scheduling of posts and tracking/monitoring engagement through Beazley's social media platforms. This role is also responsible for growing and supporting Beazley's employee advocacy tool - EveryoneSocial. We have big plans for our brand and social is a key driver of our overall marketing strategy. You will be joining a team of dynamic marketers looking to expand our voice and impact. Key Responsibilities: Lead organic social media strategy, building engaging customer experiences across social channels. Support Lead Digital Marketing Manager with paid social media advertising strategy. Collaborate with broader marketing team to develop social media creative tiles and campaigns, ensuring conformity to the brand guidelines across messaging and tone of voice. Create video and animation compositions across various platforms, including but not limited to Instagram, TikTok, YouTube Shorts, etc. Proactively manage the company's social media content calendar by working with the corporate comms and marketing team. Align our brand with new and emerging trends. Use social media tools to craft and release content. Develop and implement plans to both grow and maintain followers on all Beazley's social media platforms, including EveryoneSocial. Work with internal comms and teams to use our own employees to boost brand awareness across platforms. Establish key performance indicators and use social data monitoring tools to understand efficacy of existing social campaigns and measure success. Communicate insights on campaign performance, providing insights and recommendations for improvement. Supervise and monitor through social listening all aspects of social media interaction between customers and the company to ensure a positive customer service experience. Stay up to date with latest social media best practices and technologies such as AI capabilities and/or partnering with Influencers. Identify new channels and opportunities. General Expectations: Comply with Beazley procedures, policies and regulations including the code of conduct. Display business ethics that uphold the interests of all our customers. Ensure all interactions with customers are focused on delivering a fair outcome. Comply with any specific responsibilities necessary for your role as outlined by your line manager. Carry out additional responsibilities as individually notified. Personal Specification: Education and Qualifications: Bachelor's degree or equivalent related experience. Certifications in social media marketing. Skills and Abilities: Excellent communication skills, both verbal and written. Advanced copywriting skills for social and digital marketing. Advanced knowledge of using a range of social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram). Proficient in graphic design tools (e.g., Photoshop, Illustrator, Canva or equivalent). Proficient in all Microsoft Office programs. Skills in motivating a team and ability to work on own initiative. Ability to manage time, meet deadlines and prioritize. Excellent understanding of organisational processes. Knowledge and Experience: Agency experience working in social media channels across organic and paid media. Direct knowledge and experience using social media marketing tools such as Hootsuite, Sprout Social, Meltwater, Buffer, etc. Proven track record of teamwork, accuracy, timeliness and anticipating needs. Prior marketing and communications experience is an advantage. Previously worked with vendors or external stakeholders for joint-led initiatives. Aptitude and Disposition: Outcome focused, self-motivated, flexible and enthusiastic. Professional approach to successfully interact with managers/colleagues and external suppliers. Completes work to deadline. Proactive and curious, always looking to learn and improve process and capabilities. Competencies: Concern for quality Customer focus Team working Initiative Time management Relationship building Communication skills Prior experience as a copywriter Prior experience as a content manager The Rewards: Attractive base compensation and discretionary performance related annual bonus Competitively priced medical, dental and vision insurance Company paid life, and short- and long-term disability insurance 401(k) plan with 5% company match and immediate vesting 22 days annual PTO plus paid public holidays with the ability to flex the religious bank holidays to suit your religious beliefs. Up to $700 reimbursement towards home office setup Free in-office lunch, travel reimbursement for travel to office, and monthly lifestyle allowance in support of your wellbeing Six months fully paid parental leave Company paid sabbatical up to 12 weeks after 10 years of continued service Support with exam/study leave and fees for relevant qualifications Up to 2.5 days matched paid leave for volunteering at a charity of your choice Smart working policy and flexible working culture Salary for this role will be tailored to the successful individual's location and experience. The expected compensation range for this position is $70,000- $85,000 per year plus discretionary annual bonus.
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