Amazon
Brand Strategy Manager, Brand Innovation Lab
Amazon, New York, New York, us, 10261
Description
The Brand Strategist’s primary role is to provide creative and media insights to internal creative teams that helps position Amazon as a full-funnel advertising partner, with a primary focus on top-of-funnel brand advertising campaigns. This role takes the lead in gathering data and research from across the Amazon ecosystem and beyond, to construct insights that drive creative briefs and campaign pitches, help clients better understand how to construct investment in Amazon, analyze results to help drive additional business, and help all parts of the Brand Innovation Lab org find opportunities to optimize our approach to brand strategy. The role will interface with clients, sales, various product and data/research teams, while working closely with Brand Innovation Lab's creative and program management team members.
Key job responsibilities
• Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
• Stay informed on various market trends that are relevant to the top endemic advertisers
• Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed
• Be a leader within the team on Amazon channels and customer engagement opportunities
• Work closely with sales and account teams, and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposals
• Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needs
• Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
• Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
• Work with the account team to conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional work
• Identify reporting opportunities using non-first-party data sources, like social media
• Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
• Blend quantitative and qualitative approaches to achieve outcomes
The ideal candidate will have a passion for data, be a strategic thinker, be driven to find solutions where none are readily apparent, and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions. You think big but with an eye to a smooth and successful execution. You are a force multiplier, helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationships—you fill a crucial role in the Brand Innovation Lab org taking the next step in our evolution.
About the team
Brand Innovation Lab pushes boundaries on advertising products and creates flagship experiences that help the world’s largest advertisers deliver value to customers, and impact the long-term growth strategy of Amazon Advertising. The team develops unique, ad product-agnostic campaign ideas that bring customer insights to life across Amazon, and uncover new ideas that will grant clients access to new parts of the Amazon canvas through integrated brand partnerships and product betas. This role specifically sits within the Endemic Brand Innovation Lab Advertising Pod, working across brands that also sell products via Amazon.com.
Basic Qualifications
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
Preferred Qualifications
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Brand Strategist’s primary role is to provide creative and media insights to internal creative teams that helps position Amazon as a full-funnel advertising partner, with a primary focus on top-of-funnel brand advertising campaigns. This role takes the lead in gathering data and research from across the Amazon ecosystem and beyond, to construct insights that drive creative briefs and campaign pitches, help clients better understand how to construct investment in Amazon, analyze results to help drive additional business, and help all parts of the Brand Innovation Lab org find opportunities to optimize our approach to brand strategy. The role will interface with clients, sales, various product and data/research teams, while working closely with Brand Innovation Lab's creative and program management team members.
Key job responsibilities
• Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
• Stay informed on various market trends that are relevant to the top endemic advertisers
• Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed
• Be a leader within the team on Amazon channels and customer engagement opportunities
• Work closely with sales and account teams, and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposals
• Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needs
• Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
• Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
• Work with the account team to conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional work
• Identify reporting opportunities using non-first-party data sources, like social media
• Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
• Blend quantitative and qualitative approaches to achieve outcomes
The ideal candidate will have a passion for data, be a strategic thinker, be driven to find solutions where none are readily apparent, and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions. You think big but with an eye to a smooth and successful execution. You are a force multiplier, helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationships—you fill a crucial role in the Brand Innovation Lab org taking the next step in our evolution.
About the team
Brand Innovation Lab pushes boundaries on advertising products and creates flagship experiences that help the world’s largest advertisers deliver value to customers, and impact the long-term growth strategy of Amazon Advertising. The team develops unique, ad product-agnostic campaign ideas that bring customer insights to life across Amazon, and uncover new ideas that will grant clients access to new parts of the Amazon canvas through integrated brand partnerships and product betas. This role specifically sits within the Endemic Brand Innovation Lab Advertising Pod, working across brands that also sell products via Amazon.com.
Basic Qualifications
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
Preferred Qualifications
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.