Tata Consumer Products - USA
Associate Brand Manager - Tea & Foods
Tata Consumer Products - USA, Woodcliff Lake, New Jersey, us, 07677
At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!Associate Brand Manager - Tea & Foods | Woodcliff Lake, NJ | Hybrid FTEHow does this Job align to our Strategy?At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success:
Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.This job opportunity closely aligns with one of these key strategic pillars, which is driving
Exploring new opportunities .
The Associate Brand Manager will support marketing on US Tea & Food brands and will be a key partner in delivering business targets (Net sales, distribution, new item trial and market share) through excellence in execution and analysis of marketing plan activities for the US Tea & Foods portfolio. Curiosity, analytical ability and a drive for results are critical for success.
Reporting to the Head of Breakthrough Brands and Tea, this is a tremendous opportunity to build challenger brands and help chart our path forward in multiple food and beverage categories.What are the Key Deliverables in this role ?Financial OutcomesA&P Management/Invoicing:
Monthly A&P tracking and updating the LE in coordination with finance.
Ensure invoices are properly coded and submitted in a timely manner.
Track spend to budget.Coupon Execution and ROI Tracking:
Create and execute all coupon programs.
Track ROI and redemption to budgetExternal Partner ManagementSocial media + Content Creation:
Management of annual and monthly social media calendar, KPI tracking, reporting and compliance approvalsPR / Influencer Agency Management:
Management of annual calendar and monthly plan coordination with agenciesWorld Pantry (eComm) & Amazon Support:
Monthly tracking of Amazon & World Pantry activities.
Tracking results to budget.Shopper MarketingExecuting Shopper Tools:
Ensure delivery of all shopper tools including sell sheets and new item communicationsImage Syndication / Creation:
Creation of all renders and updating as necessary to ensure best quality of images onlineIn-store demos : Plan, execute and track all demos with external agencies for optimal performanceInnovation and LearningInnovation Launches : Be the marketing project lead for each innovation, shipper and pack changeNielsen Insight Analysis : Monthly Nielsen detailed analysis for EO deck reporting and ad hoc requestsRequirementsWhat are the Critical success factors for the Role ?1-3 years’ experience in US CPG Marketing or related fieldUndergraduate degreeExperience with syndicated data tools (i.e. Nielsen, IRI)Experience managing external partnersWhat are the Desirable success factors for the Role ?Passion for food/beverage marketingStrong work ethicPositive attitudeHighly organizedExcellent written and oral communication skillsNatural curiosity about how things work and how they can be improvedBenefitsWhat does Tata Consumer Products offer you?11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer DaysMedical, Dental, Vision401K Match up to 4%Employee Referral BonusEmployee Discount on Local & National RetailersPremium Subscription to Wellness AppWe are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !We are trailblazers in executing with Excellence … Together as One TeamWe take Ownership of our business …delivering value for our Stakeholders .. no CompromisesWe are Open to Continuously improving … Continuously innovating … For BetterWe live & breathe our Tata Code of Conduct !
Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.This job opportunity closely aligns with one of these key strategic pillars, which is driving
Exploring new opportunities .
The Associate Brand Manager will support marketing on US Tea & Food brands and will be a key partner in delivering business targets (Net sales, distribution, new item trial and market share) through excellence in execution and analysis of marketing plan activities for the US Tea & Foods portfolio. Curiosity, analytical ability and a drive for results are critical for success.
Reporting to the Head of Breakthrough Brands and Tea, this is a tremendous opportunity to build challenger brands and help chart our path forward in multiple food and beverage categories.What are the Key Deliverables in this role ?Financial OutcomesA&P Management/Invoicing:
Monthly A&P tracking and updating the LE in coordination with finance.
Ensure invoices are properly coded and submitted in a timely manner.
Track spend to budget.Coupon Execution and ROI Tracking:
Create and execute all coupon programs.
Track ROI and redemption to budgetExternal Partner ManagementSocial media + Content Creation:
Management of annual and monthly social media calendar, KPI tracking, reporting and compliance approvalsPR / Influencer Agency Management:
Management of annual calendar and monthly plan coordination with agenciesWorld Pantry (eComm) & Amazon Support:
Monthly tracking of Amazon & World Pantry activities.
Tracking results to budget.Shopper MarketingExecuting Shopper Tools:
Ensure delivery of all shopper tools including sell sheets and new item communicationsImage Syndication / Creation:
Creation of all renders and updating as necessary to ensure best quality of images onlineIn-store demos : Plan, execute and track all demos with external agencies for optimal performanceInnovation and LearningInnovation Launches : Be the marketing project lead for each innovation, shipper and pack changeNielsen Insight Analysis : Monthly Nielsen detailed analysis for EO deck reporting and ad hoc requestsRequirementsWhat are the Critical success factors for the Role ?1-3 years’ experience in US CPG Marketing or related fieldUndergraduate degreeExperience with syndicated data tools (i.e. Nielsen, IRI)Experience managing external partnersWhat are the Desirable success factors for the Role ?Passion for food/beverage marketingStrong work ethicPositive attitudeHighly organizedExcellent written and oral communication skillsNatural curiosity about how things work and how they can be improvedBenefitsWhat does Tata Consumer Products offer you?11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer DaysMedical, Dental, Vision401K Match up to 4%Employee Referral BonusEmployee Discount on Local & National RetailersPremium Subscription to Wellness AppWe are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !We are trailblazers in executing with Excellence … Together as One TeamWe take Ownership of our business …delivering value for our Stakeholders .. no CompromisesWe are Open to Continuously improving … Continuously innovating … For BetterWe live & breathe our Tata Code of Conduct !