Monster Energy
Brand Manager - NOS & Full Throttle
Monster Energy, Corona, California, us, 92878
Position Summary:
At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.
The Brand Manager will work across both NOS and Full Throttle Energy brands.
NOS is an Auto-Culture brand that fuels Champions.
Full Throttle is Hard-Working American Energy.
A shared passion for our brands and what we stand for is a plus!
Reporting to the Director of Brand Marketing, the key function of the Brand Manager (BM) is to spearhead NOS & Full Throttle’s marketing platforms and programs including consumer, customer and bottler facing activities. The BM will responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.
Essential Job Functions:
GENERAL: Brand Planning:
Support in the creation and development of the brand marketing plan – from strategy, to analysis throughimplementation.Business Analytics:
Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in market execution.Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / BU Performance.Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).Bottler and Customer Engagement:
Brand & Sales Presentations- work with Category Management, Consumer Insights and the Sales force to develop compelling selling stories. Partner with Sales to develop programs for key customers.Responsible for program development at retail – working with internal customer marketing team to make sure NOS & FT remain top of mind within sales and gain execution at retail.Promotion & Incentive Management- Work with the Brand Team and Art Department on the creation, execution & fulfillment of sales incentives and consumer promotions.Innovation and Production Launches:
Development of sales and marketing materials for new product launches. Includes working with Sales Ops, Category Mgmt, Digital and outside agencies to create selling materials.Public Speaking- Champion the brand with compelling presentations at select high level meetings, regional sales meetings, and as needed throughout the year.Partnership Marketing:
Assist with execution of the Brand's Pillars, Partnerships, and PlatformsHelp manage the Brand's Sampling and CET efforts surrounding the partnerships, events, and activation programs.Work with the shopper and field teams in building out bottler and retail programs around our key pillars, programs and National touring properties, including but not limited to, World or Outlaws, NASCAR, Formula Drift, USAC and GridLife.Position Requirements:
Minimum 6 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.Must have been with the same org for a minimum of two-years with a demonstrated successful track record as a Brand Manager.Ability to foster relationships, build rapport and negotiate partnerships.Bachelor’s degree in Marketing or related field.Ability to travel 20%+ of the time.Experience with lifestyle marketing, digital media, sponsorships, and event marketing.Passion for motorsports and/or strong cultural understanding is a plus.Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.Highly motivated self-starter with a strong sense of urgency.Collaborative team player.Strong organizational and communication skills.Solid understanding of a lifestyle brand.
Base pay range: $89,000.00 - $94,225.00
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.
The Brand Manager will work across both NOS and Full Throttle Energy brands.
NOS is an Auto-Culture brand that fuels Champions.
Full Throttle is Hard-Working American Energy.
A shared passion for our brands and what we stand for is a plus!
Reporting to the Director of Brand Marketing, the key function of the Brand Manager (BM) is to spearhead NOS & Full Throttle’s marketing platforms and programs including consumer, customer and bottler facing activities. The BM will responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.
Essential Job Functions:
GENERAL: Brand Planning:
Support in the creation and development of the brand marketing plan – from strategy, to analysis throughimplementation.Business Analytics:
Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in market execution.Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / BU Performance.Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).Bottler and Customer Engagement:
Brand & Sales Presentations- work with Category Management, Consumer Insights and the Sales force to develop compelling selling stories. Partner with Sales to develop programs for key customers.Responsible for program development at retail – working with internal customer marketing team to make sure NOS & FT remain top of mind within sales and gain execution at retail.Promotion & Incentive Management- Work with the Brand Team and Art Department on the creation, execution & fulfillment of sales incentives and consumer promotions.Innovation and Production Launches:
Development of sales and marketing materials for new product launches. Includes working with Sales Ops, Category Mgmt, Digital and outside agencies to create selling materials.Public Speaking- Champion the brand with compelling presentations at select high level meetings, regional sales meetings, and as needed throughout the year.Partnership Marketing:
Assist with execution of the Brand's Pillars, Partnerships, and PlatformsHelp manage the Brand's Sampling and CET efforts surrounding the partnerships, events, and activation programs.Work with the shopper and field teams in building out bottler and retail programs around our key pillars, programs and National touring properties, including but not limited to, World or Outlaws, NASCAR, Formula Drift, USAC and GridLife.Position Requirements:
Minimum 6 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.Must have been with the same org for a minimum of two-years with a demonstrated successful track record as a Brand Manager.Ability to foster relationships, build rapport and negotiate partnerships.Bachelor’s degree in Marketing or related field.Ability to travel 20%+ of the time.Experience with lifestyle marketing, digital media, sponsorships, and event marketing.Passion for motorsports and/or strong cultural understanding is a plus.Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.Highly motivated self-starter with a strong sense of urgency.Collaborative team player.Strong organizational and communication skills.Solid understanding of a lifestyle brand.
Base pay range: $89,000.00 - $94,225.00
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)