Minnesota Children's Museum
Social Media and Marketing Specialist
Minnesota Children's Museum, Saint Paul, Minnesota, United States, 55130
Job Type
Full-time
Description
APPLICATION REQUIREMENTS:
Strong writing skills are required for this position. A cover letter is one way to showcase writing abilities, so please include one with your application.Include examples (links or attachments) of social media campaigns and/or content you have created in the past.The Social Media and Marketing Specialist will join a creative and collaborative team in promoting the museum, driving attendance and championing the importance of playful learning in children's healthy development. This position plays a key role in supporting the External Relations department through social media, marketing, communications and other work.
This position does not oversee full-time permanent direct reports, but may on occasion manage the work of interns, contract positions and/or volunteers.
REPORTS TO:
Director of Marketing & Communications
CLASSIFICATION:
Salaried, Exempt - $59,000 per year
SCHEDULE & LOCATION:
Hybrid eligible position. Expected to work onsite at least 3 days each week. Occasional weekend or evening hours required to support special programs and events. Hardware and home office equipment are not provided by MCM.
Social Media
Implement organic social media strategies across social channels (e.g. Facebook, Instagram, X, TikTok)Create compelling social media content, including video, photos and written posts, that elevates the museum's voice and generates engagement among followersSupport the day-to-day management of social media channels - creating content, posting, monitoring and responding to comments and questions, analyzing and reporting campaign resultsExecute paid social media campaigns, monitoring results in real time and adjusting budgets and strategies as directedStay current on social media trends and best practices, bringing new ideas and recommendations on how to further enhance the museum's social presenceMarketing/Advertising
Support the creation and implementation of marketing and advertising campaignsCoordinate the creation and distribution of onsite and offsite marketing collateral including writing/editing copy, requesting assets, routing materials for approval and ensuring all collateral adheres to museum brand guidelinesSupport promotion of museum events, special programs and marketing activations at the museum and offsiteDevelop and maintain cross-promotional partnerships with outside organizations to advance initiativesAssist with audience development and consumer behavior research by analyzing a variety of resourcesSupport the development and execution of influencer marketing programsTrack performance and effectiveness of marketing and advertising initiatives, providing insight into future focus areas for marketing effortsCommunications
Curate and manage content calendars for social media, email and blog channelsIdeate and write engaging blog content that champions the power of playful learningCreate email newsletters and other alerts within the museum's email communications platformSupport media relations efforts as neededManage calendar listings of museum events on mcm.org and outside platformsAdministrative Support
Work with the Director of Marketing and Communications to track expenses, attendance and other dataHelp ensure expenses are tracked accurately and invoices are processed in a timely fashionREQUIRED QUALIFICATIONS (please highlight the following in resume or cover letter)
Minimum 5 years of combined experience in formal education, training or work in the fields of communications, marketing, advertising and/or social media is required.Minimum 2 years of experience managing social media channels and strategies for a brand or organization.Demonstrated ability to create engaging, brand-appropriate videos, images, posts and stories for various social media channels.Demonstrated experience in content creation and distribution across a variety of owned channels.IDEAL CANDIDATE
Experience implementing marketing and communications initiatives to drive measurable results for an organization.Familiarity with creating and sending email newsletters or marketing appeals via commercial email platforms.Excellent project management, time management, collaboration and communication skills.Demonstrated ability to be results oriented, highly organized and able to meet deadlines.Demonstrated ability to be creative, with a strong sense of initiative and ability to work well with a fast-moving team.Ability to embrace and live MCM's workplace values of Play, Include, Grow, Serve, and Strive.Proficiency with Microsoft Word, Excel and PowerPoint are required.SELECTION PROCESS
Research shows that women and underrepresented groups apply only if they meet 100% of the requirements outlined in the posting. One of the museum's priorities is producing equitable outcomes when it comes to the workplace. We encourage women, black, indigenous, people of color, those in the LGBTQ+ communities, and Veterans to apply even if you do not check all the boxes.
The on-site interviews will give candidates the opportunity to see both the mission in action and our workplace environment. Interview questions will be provided prior to each round for candidates to prepare as you wish.
Screening by Talent Resources (will be written questions).1st ROUND: In-person interview with Director of Marketing & Communications and Vice President of External Relations (TEAMS Meeting, 60 minutes)FINAL ROUND: Participants and structure TBD.BENEFITS
Individual Coverage Health Reimbursement Arrangement (ICHRA) for Health InsuranceEmployer paid: Basic Life Insurance, Basic Accidental Death & Dismemberment Insurance, Long Term DisabilityDental and Vision Insurance403B and Roth Retirement savings plans with employer matchPre-tax options for: health spending, dependent care, and transportationPTO & Floating HolidaysPaid Parental LeaveFree family admission to museum
ABOUT MINNESOTA CHILDREN'S MUSEUM
Located in downtown St. Paul, MN, we employ 55 full-time and 55 part-time employees and engages variety of volunteers and interns. The workplace values that guide how we work together are: Play, Include, Grow, Serve, and Strive.
We are dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers to reflect and equitably serve the vibrant community around us. We embrace differences in age, ability, color, ethnicity, gender identity and/or expression, national origin, race, religion, and sexual orientation. We strongly encourage the application of individuals from diverse backgrounds, including but not limited to: Black, Indigenous, and people of color; immigrants and refugees; LBGTQIA individuals; people with disabilities; religious minorities; and the elderly.
MINNESOTA CHIDREN'S MUSEUM'S COVID SAFE PLAN
Minnesota Children's Museum is committed to providing a safe and healthy workplace for all of our employees and volunteers. We have developed the SAFE Plan in response to the COVID-19 pandemic. Every leader, manager, employee and volunteer are responsible for implementing this plan. Our goal is to mitigate the potential for transmission of COVID-19 in our workplace, and that requires full cooperation.
The museum believes COVID vaccinations are a vital tool in protecting yourself and others. We do not mandate a vaccination at this time and encourage our staff to take preventative steps to slow the spread of COVID by staying home when you are sick, testing when sick or exposed, and masking when sick or exposed.
Minnesota Children's Museum is an Equal Opportunity Employer committed to a culturally diverse work environment.
Salary Description
$59,000 per year
Full-time
Description
APPLICATION REQUIREMENTS:
Strong writing skills are required for this position. A cover letter is one way to showcase writing abilities, so please include one with your application.Include examples (links or attachments) of social media campaigns and/or content you have created in the past.The Social Media and Marketing Specialist will join a creative and collaborative team in promoting the museum, driving attendance and championing the importance of playful learning in children's healthy development. This position plays a key role in supporting the External Relations department through social media, marketing, communications and other work.
This position does not oversee full-time permanent direct reports, but may on occasion manage the work of interns, contract positions and/or volunteers.
REPORTS TO:
Director of Marketing & Communications
CLASSIFICATION:
Salaried, Exempt - $59,000 per year
SCHEDULE & LOCATION:
Hybrid eligible position. Expected to work onsite at least 3 days each week. Occasional weekend or evening hours required to support special programs and events. Hardware and home office equipment are not provided by MCM.
Social Media
Implement organic social media strategies across social channels (e.g. Facebook, Instagram, X, TikTok)Create compelling social media content, including video, photos and written posts, that elevates the museum's voice and generates engagement among followersSupport the day-to-day management of social media channels - creating content, posting, monitoring and responding to comments and questions, analyzing and reporting campaign resultsExecute paid social media campaigns, monitoring results in real time and adjusting budgets and strategies as directedStay current on social media trends and best practices, bringing new ideas and recommendations on how to further enhance the museum's social presenceMarketing/Advertising
Support the creation and implementation of marketing and advertising campaignsCoordinate the creation and distribution of onsite and offsite marketing collateral including writing/editing copy, requesting assets, routing materials for approval and ensuring all collateral adheres to museum brand guidelinesSupport promotion of museum events, special programs and marketing activations at the museum and offsiteDevelop and maintain cross-promotional partnerships with outside organizations to advance initiativesAssist with audience development and consumer behavior research by analyzing a variety of resourcesSupport the development and execution of influencer marketing programsTrack performance and effectiveness of marketing and advertising initiatives, providing insight into future focus areas for marketing effortsCommunications
Curate and manage content calendars for social media, email and blog channelsIdeate and write engaging blog content that champions the power of playful learningCreate email newsletters and other alerts within the museum's email communications platformSupport media relations efforts as neededManage calendar listings of museum events on mcm.org and outside platformsAdministrative Support
Work with the Director of Marketing and Communications to track expenses, attendance and other dataHelp ensure expenses are tracked accurately and invoices are processed in a timely fashionREQUIRED QUALIFICATIONS (please highlight the following in resume or cover letter)
Minimum 5 years of combined experience in formal education, training or work in the fields of communications, marketing, advertising and/or social media is required.Minimum 2 years of experience managing social media channels and strategies for a brand or organization.Demonstrated ability to create engaging, brand-appropriate videos, images, posts and stories for various social media channels.Demonstrated experience in content creation and distribution across a variety of owned channels.IDEAL CANDIDATE
Experience implementing marketing and communications initiatives to drive measurable results for an organization.Familiarity with creating and sending email newsletters or marketing appeals via commercial email platforms.Excellent project management, time management, collaboration and communication skills.Demonstrated ability to be results oriented, highly organized and able to meet deadlines.Demonstrated ability to be creative, with a strong sense of initiative and ability to work well with a fast-moving team.Ability to embrace and live MCM's workplace values of Play, Include, Grow, Serve, and Strive.Proficiency with Microsoft Word, Excel and PowerPoint are required.SELECTION PROCESS
Research shows that women and underrepresented groups apply only if they meet 100% of the requirements outlined in the posting. One of the museum's priorities is producing equitable outcomes when it comes to the workplace. We encourage women, black, indigenous, people of color, those in the LGBTQ+ communities, and Veterans to apply even if you do not check all the boxes.
The on-site interviews will give candidates the opportunity to see both the mission in action and our workplace environment. Interview questions will be provided prior to each round for candidates to prepare as you wish.
Screening by Talent Resources (will be written questions).1st ROUND: In-person interview with Director of Marketing & Communications and Vice President of External Relations (TEAMS Meeting, 60 minutes)FINAL ROUND: Participants and structure TBD.BENEFITS
Individual Coverage Health Reimbursement Arrangement (ICHRA) for Health InsuranceEmployer paid: Basic Life Insurance, Basic Accidental Death & Dismemberment Insurance, Long Term DisabilityDental and Vision Insurance403B and Roth Retirement savings plans with employer matchPre-tax options for: health spending, dependent care, and transportationPTO & Floating HolidaysPaid Parental LeaveFree family admission to museum
ABOUT MINNESOTA CHILDREN'S MUSEUM
Located in downtown St. Paul, MN, we employ 55 full-time and 55 part-time employees and engages variety of volunteers and interns. The workplace values that guide how we work together are: Play, Include, Grow, Serve, and Strive.
We are dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers to reflect and equitably serve the vibrant community around us. We embrace differences in age, ability, color, ethnicity, gender identity and/or expression, national origin, race, religion, and sexual orientation. We strongly encourage the application of individuals from diverse backgrounds, including but not limited to: Black, Indigenous, and people of color; immigrants and refugees; LBGTQIA individuals; people with disabilities; religious minorities; and the elderly.
MINNESOTA CHIDREN'S MUSEUM'S COVID SAFE PLAN
Minnesota Children's Museum is committed to providing a safe and healthy workplace for all of our employees and volunteers. We have developed the SAFE Plan in response to the COVID-19 pandemic. Every leader, manager, employee and volunteer are responsible for implementing this plan. Our goal is to mitigate the potential for transmission of COVID-19 in our workplace, and that requires full cooperation.
The museum believes COVID vaccinations are a vital tool in protecting yourself and others. We do not mandate a vaccination at this time and encourage our staff to take preventative steps to slow the spread of COVID by staying home when you are sick, testing when sick or exposed, and masking when sick or exposed.
Minnesota Children's Museum is an Equal Opportunity Employer committed to a culturally diverse work environment.
Salary Description
$59,000 per year