Director, Global Campaigns and Launches

Director, Global Campaigns and Demand GenerationFortinet (NASDAQ: FTNT) is a global cybersecurity leader, driving the convergence of networking and security. With over 780,000 customers, we secure the largest enterprises and government organizations worldwide and ship more security appliances than any other cybersecurity company.We are seeking a visionary and results-oriented Director of Global Campaigns and Demand Generation to join our dynamic team. This role combines strategic planning, creative execution, and data-driven insights to drive demand and build awareness for Fortinet's offerings globally. You will play a critical role in defining and executing a comprehensive integrated marketing strategy that aligns with Fortinet's brand and growth objectives. This role requires a unique combination of campaign expertise, demand generation experience, and a passion for impactful, measurable marketing.ResponsibilitiesCampaign and Go-to-Market Strategy : Develop and lead an integrated campaign strategy to promote Fortinet's cybersecurity leadership, supporting top-tier product launches and global campaigns aimed at driving brand awareness and revenue growth.Demand Generation : Drive strategy and execution of demand generation programs, supporting the BDR team in generating marketing-qualified leads and pipeline through data-driven strategies, lead nurturing, and top-of-funnel activities.Cross-Functional Collaboration : Work closely with Field Marketing, Sales, Content, Creative, Social, Product Marketing, and other internal teams to ensure cohesive execution and alignment of global and regional marketing efforts.Data-Driven Optimization : Use analytics to measure, analyze, and optimize campaign and demand generation performance, reporting results and insights to leadership to guide ongoing improvements and support ROI.Team Leadership and Development : Build and lead a high-performing and diverse team of marketing professionals, fostering creativity, innovation, and accountability.Budget Management : Oversee the marketing budget, ensuring resource allocation supports both brand goals and revenue targets, optimizing for high ROI.

Your Experience12+ years of B2B Marketing Experience : Proven track record in global campaigns and demand generation, with a preference for candidates experienced in cybersecurity or high-growth technology.Launch & GTM Expertise : Demonstrated experience creating and executing go-to-market plans, including cross-functional integration across corporate communications, web, channel, and sales enablement.ABM and Data-Driven Marketing : Strong understanding of account-based marketing strategies, MarTech landscape, and a data-driven approach to targeting, lead nurturing, and conversion optimization.Global Perspective : Experience managing campaigns across diverse markets and cultures, adapting strategies for regional nuances.Leadership and Communication Skills : Excellent leadership capabilities with experience managing and growing teams, and strong interpersonal skills for stakeholder engagement across functions.Bachelor's Degree or Equivalent Experience : Required to demonstrate the foundational knowledge and skills to succeed in this role.

This is an exciting opportunity to lead a pivotal function within Fortinet, combining the creative, strategic, and analytical aspects of global campaigns with a focus on measurable demand generation outcomes. If you thrive on innovation, have a passion for marketing excellence, and are ready to make a significant impact, we encourage you to apply.