Tbwa Chiat/Day Inc
Sr. Product Manager, HCP Marketing
Tbwa Chiat/Day Inc, Trenton, New Jersey, United States,
Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell and natural killer (NK) cell-based immunotherapy.Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel) in 2017. Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.Legend Biotech is seeking
Sr. Product Manager, HCP Marketing
as part of the
Commercial
team based in
Somerset, NJ.Role OverviewThe Sr. Product Manager, HCP Marketing will be instrumental in helping deliver the promise of CARVYKTI to appropriate Multiple Myeloma patients in the US. This role will serve as the HCP marketing lead for CARVYKTI at Legend and will work with our partners at Janssen to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand development, including launch preparedness and execution.Key ResponsibilitiesDevelop HCP strategy and execute tactical plan for CAR-T centers.Collaborate cross-functionally with Sales, Insights & Analytics, Commercial Operations, as well as other internal and external partners.Effectively manage key agency partners.Develop and execute on HCP advisory board plan.Collaborate with training to pull-through training on key marketing initiatives.Create and monitor key HCP performance indicators.Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate the effectiveness of tactical efforts.Identify strategic market opportunities and make recommendations to enhance brand penetration.Manage timelines and budgets in accordance with the brand plan.Maximize the commercial potential and drive post-launch brand performance.Prepare market conditions for rapid product adoption.Engage appropriately with legal and regulatory partners, while demonstrating a thorough understanding of the US regulatory and commercial compliance environment.Monitor the competitive environment and quickly identify opportunities and threats.Develop and deliver presentations to senior management and other internal/external stakeholders.Additional responsibilities as assigned.Requirements
BA/BS required; MBA is helpful but not required.Minimum of 4 years relevant business experience is required, of which a minimum of 2 years of successful and progressive experience in Sales and/or Marketing, or related fields is helpful.Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.Must be a self-starter, highly accountable, and have strong project planning and organization skills.Strong science background with deep knowledge of Hematology/Oncology. Experience with CAR-T/cellular therapy also preferred.Must have experience handling multiple demands and priorities on time, gaining alignment and driving decision-making.Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
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Sr. Product Manager, HCP Marketing
as part of the
Commercial
team based in
Somerset, NJ.Role OverviewThe Sr. Product Manager, HCP Marketing will be instrumental in helping deliver the promise of CARVYKTI to appropriate Multiple Myeloma patients in the US. This role will serve as the HCP marketing lead for CARVYKTI at Legend and will work with our partners at Janssen to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand development, including launch preparedness and execution.Key ResponsibilitiesDevelop HCP strategy and execute tactical plan for CAR-T centers.Collaborate cross-functionally with Sales, Insights & Analytics, Commercial Operations, as well as other internal and external partners.Effectively manage key agency partners.Develop and execute on HCP advisory board plan.Collaborate with training to pull-through training on key marketing initiatives.Create and monitor key HCP performance indicators.Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate the effectiveness of tactical efforts.Identify strategic market opportunities and make recommendations to enhance brand penetration.Manage timelines and budgets in accordance with the brand plan.Maximize the commercial potential and drive post-launch brand performance.Prepare market conditions for rapid product adoption.Engage appropriately with legal and regulatory partners, while demonstrating a thorough understanding of the US regulatory and commercial compliance environment.Monitor the competitive environment and quickly identify opportunities and threats.Develop and deliver presentations to senior management and other internal/external stakeholders.Additional responsibilities as assigned.Requirements
BA/BS required; MBA is helpful but not required.Minimum of 4 years relevant business experience is required, of which a minimum of 2 years of successful and progressive experience in Sales and/or Marketing, or related fields is helpful.Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.Must be a self-starter, highly accountable, and have strong project planning and organization skills.Strong science background with deep knowledge of Hematology/Oncology. Experience with CAR-T/cellular therapy also preferred.Must have experience handling multiple demands and priorities on time, gaining alignment and driving decision-making.Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
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