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The San Francisco Standard

Senior Manager of Social Media

The San Francisco Standard, San Francisco, California, United States, 94199


The San Francisco Standard seeks a Senior Manager of Social Media to join our team. This is an opportunity to play a key role in shaping social strategy and audience engagement for a rapidly expanding digital media company.

Responsibilities

Direct and execute social media strategy; implement best practices to grow and optimize social media footprint and engagement across channels

Manage the social team, guide the day-to-day operations

Conceive and help create social-first or social-only content in coordination with editorial team

Develop a deep understanding of our audiences across various platforms; advise editorial and management teams on social media trends

Monitor performance metrics and leverage insights to make recommendations to the larger team

Identify new growth opportunities based on emerging digital trends, competitive business intelligence, and consumer insight

Oversee and manage internal documentation of social best practices and guidelines

Collaborate with external social partners, vendors, and 3rd party platforms

Qualifications

5-10 years of relevant experience, including at least 2 years managing a social media team. Experience in media/publishing a plus.

Demonstrable track record of growing social audiences

Strong understanding of social media marketing strategy and the entire social marketing mix—paid, organic, owned and earned

Deep experience with web and social analytics tools; proficiency in metrics-based decision making

Exceptional analytical, quantitative, problem-solving, and critical thinking skills

Ability to be both a self-starter and team player; strong interpersonal and communication skills

Ability to balance priorities and thrive in a fast-paced start-up environment

Early adopter of new and emerging social media platforms; passionate about both being a user/consumer of social content as well as analyst/strategist

This position is either in-person (San Francisco) or remote. We offer a very competitive compensation package and benefits.

The pay range for this role is $150,000 to $250,000. Actual compensation packages are based on several factors that are unique to each candidate. We encourage you to apply even if you don't fit the preferred qualifications of the job.

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