Senior Manager of Social Media

The San Francisco Standard seeks a Senior Manager of Social Media to join our team. This is an opportunity to play a key role in shaping social strategy and audience engagement for a rapidly expanding digital media company. Responsibilities Direct and execute social media strategy; implement best practices to grow and optimize social media footprint and engagement across channels. Manage the social team, guiding the day-to-day operations. Conceive and help create social-first or social-only content in coordination with the editorial team. Develop a deep understanding of our audiences across various platforms; advise editorial and management teams on social media trends. Monitor performance metrics and leverage insights to make recommendations to the larger team. Identify new growth opportunities based on emerging digital trends, competitive business intelligence, and consumer insight. Oversee and manage internal documentation of social best practices and guidelines. Collaborate with external social partners, vendors, and third-party platforms. Qualifications 5-10 years of relevant experience, including at least 2 years managing a social media team. Experience in media/publishing is a plus. Demonstrable track record of growing social audiences. Strong understanding of social media marketing strategy and the entire social marketing mix—paid, organic, owned, and earned. Deep experience with web and social analytics tools; proficiency in metrics-based decision making. Exceptional analytical, quantitative, problem-solving, and critical thinking skills. Ability to be both a self-starter and team player; strong interpersonal and communication skills. Ability to balance priorities and thrive in a fast-paced start-up environment. Early adopter of new and emerging social media platforms; passionate about both being a user/consumer of social content as well as analyst/strategist. This position is either in-person (San Francisco) or remote. We offer a very competitive compensation package and benefits. The pay range for this role is $150,000 to $250,000. Actual compensation packages are based on several factors unique to each candidate. We encourage you to apply even if you don’t fit the preferred qualifications of the job.

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