AEG
Social Content Manager, Golfbet
AEG, Ponte Vedra Beach, Florida, United States, 32082
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
The Best Players Need the Best People.
The role is responsible for identifying and creating exciting and compelling social content that drives conversation and engagements around our sport and betting under the Golfbet brand. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This position is a creative idea generator and an enthusiastic team player focused on growing interest in betting on golf. This position will include non-traditional hours, including nights, weekends and holidays.
QUALIFICATIONSBachelor's degree required; Journalism, Media or Communications preferred3+ years professional experience in related fieldExperience managing a sports team or other professional social media account with an understanding of how brands should participate in an authentic mannerStrong understanding of the current social landscape, including creating content for Instagram, Twitter/X, Facebook, YouTube Shorts, TikTok and emerging platformsFamiliar with the sports betting industry and relevant terms/languagePassionate about content creation and the PGA TOURA self-starter with enthusiasm for innovative ideas and thinking outside the boxDesign, photo and video editing skills; Proficient in Adobe Photoshop and Microsoft programsAbility to organize and prioritize assignmentsDiscerning eye to proactively identify relevant content opportunities during live tournament coverageMust multitask, meet deadlines and produce under pressure in a team environmentStrong communication, writing and editing skills including grammar, style and spellingAbility to analyze and utilize data to customize social strategyRESPONSIBILITIES/DUTIES
Create engaging content from concept to completion before, during and after tournaments for use on Golfbet/PGA TOUR platforms; content could include images, copy, videos, graphics, GIFs and other visual contentCollaborate with other content creators on best practices, taking part in regular storytelling brainstorm and pitch sessionsRespond to breaking news promptly with compelling content to join trending conversationsAvailable to travel for content creation opportunities at key events throughout the seasonAdhere to PGA TOUR brand standards, strategic initiatives and established voice across platformsUtilize available data and analytics to make or adjust programming and content decisionsExecute branded content that fulfills sales initiativesClip and share highlights live during competition for use on Golfbet/PGA TOUR social platformsSpecial projects or other duties as assigned
The Best Players Need the Best People.
The role is responsible for identifying and creating exciting and compelling social content that drives conversation and engagements around our sport and betting under the Golfbet brand. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This position is a creative idea generator and an enthusiastic team player focused on growing interest in betting on golf. This position will include non-traditional hours, including nights, weekends and holidays.
QUALIFICATIONSBachelor's degree required; Journalism, Media or Communications preferred3+ years professional experience in related fieldExperience managing a sports team or other professional social media account with an understanding of how brands should participate in an authentic mannerStrong understanding of the current social landscape, including creating content for Instagram, Twitter/X, Facebook, YouTube Shorts, TikTok and emerging platformsFamiliar with the sports betting industry and relevant terms/languagePassionate about content creation and the PGA TOURA self-starter with enthusiasm for innovative ideas and thinking outside the boxDesign, photo and video editing skills; Proficient in Adobe Photoshop and Microsoft programsAbility to organize and prioritize assignmentsDiscerning eye to proactively identify relevant content opportunities during live tournament coverageMust multitask, meet deadlines and produce under pressure in a team environmentStrong communication, writing and editing skills including grammar, style and spellingAbility to analyze and utilize data to customize social strategyRESPONSIBILITIES/DUTIES
Create engaging content from concept to completion before, during and after tournaments for use on Golfbet/PGA TOUR platforms; content could include images, copy, videos, graphics, GIFs and other visual contentCollaborate with other content creators on best practices, taking part in regular storytelling brainstorm and pitch sessionsRespond to breaking news promptly with compelling content to join trending conversationsAvailable to travel for content creation opportunities at key events throughout the seasonAdhere to PGA TOUR brand standards, strategic initiatives and established voice across platformsUtilize available data and analytics to make or adjust programming and content decisionsExecute branded content that fulfills sales initiativesClip and share highlights live during competition for use on Golfbet/PGA TOUR social platformsSpecial projects or other duties as assigned