Apple
Brand Manager, Marketing - Beats
Apple, Culver City, California, United States, 90232
Brand Manager, Marketing - Beats
Culver City,California,United States
Marketing
This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with overall marketing objectives, delivering a cohesive, engaging brand message and experience for consumers across key touch pints. The Brand Manager will drive impactful marketing efforts that support the brand’s strategic priorities and engage target audiences in meaningful ways that reflect Beats' bold, influential presence in culture, sports, and music. Fostering external and internal relationships is a requirement in this mission, partnering with internal cross functional peers, senior leadership and external partners.
Description
Partner with Senior Brand Manager and Brand Director to develop marketing plans, while working closely with cross-functional teams including media, social. .com, PR, channel and creative teams. - Facilitate global alignment by collaborating with regional teams in EMEA and APAC, ensuring that local campaigns reflect the global brand strategy and are effectively localized as needed. - Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans. - Develops briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement. - Develop and deliver campaign all ups/recaps/updates/brand reporting/internal PR - Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations - Have a genuine interest, curiosity and desire to develop never been done before, effective campaigns that deliver on objectives
Minimum Qualifications
Minimum 5-7 years in Brand Marketing with one or more category-leading brands
5+ years in Brand Marketing role with a category leading brand(s)
Proven experience with culture and sports is preferred
Key Qualifications
Preferred Qualifications
Bachelor’s degree preferred
Some form of global experience (either study or work) preferred
World class marketing campaign experience a must.
Experience in developing integrated plans
Creative, production and project management experience
Highly adaptive, able to identify issues and proactive problem solving critical to success. An agile self-starter, results oriented and able to deal with ambiguity
Drive execution, foster innovation and collaborates extremely well with others
Able to organize workload, prioritize and multi-task work under pressure in a fast paced environment
Calm under pressure while exuding competence and “can do” attitude
Communicates effectively (written and oral)
Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
Passion for a brand that moves fast and shapes culture
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
Apple Footer
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Culver City,California,United States
Marketing
This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with overall marketing objectives, delivering a cohesive, engaging brand message and experience for consumers across key touch pints. The Brand Manager will drive impactful marketing efforts that support the brand’s strategic priorities and engage target audiences in meaningful ways that reflect Beats' bold, influential presence in culture, sports, and music. Fostering external and internal relationships is a requirement in this mission, partnering with internal cross functional peers, senior leadership and external partners.
Description
Partner with Senior Brand Manager and Brand Director to develop marketing plans, while working closely with cross-functional teams including media, social. .com, PR, channel and creative teams. - Facilitate global alignment by collaborating with regional teams in EMEA and APAC, ensuring that local campaigns reflect the global brand strategy and are effectively localized as needed. - Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans. - Develops briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement. - Develop and deliver campaign all ups/recaps/updates/brand reporting/internal PR - Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations - Have a genuine interest, curiosity and desire to develop never been done before, effective campaigns that deliver on objectives
Minimum Qualifications
Minimum 5-7 years in Brand Marketing with one or more category-leading brands
5+ years in Brand Marketing role with a category leading brand(s)
Proven experience with culture and sports is preferred
Key Qualifications
Preferred Qualifications
Bachelor’s degree preferred
Some form of global experience (either study or work) preferred
World class marketing campaign experience a must.
Experience in developing integrated plans
Creative, production and project management experience
Highly adaptive, able to identify issues and proactive problem solving critical to success. An agile self-starter, results oriented and able to deal with ambiguity
Drive execution, foster innovation and collaborates extremely well with others
Able to organize workload, prioritize and multi-task work under pressure in a fast paced environment
Calm under pressure while exuding competence and “can do” attitude
Communicates effectively (written and oral)
Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
Passion for a brand that moves fast and shapes culture
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
Apple Footer
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .