Apple
Brand Manager, Marketing - Beats
Apple, Culver City, California, United States, 90232
Brand Manager, Marketing - Beats
Culver City, California, United States
Marketing
This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with overall marketing objectives, delivering a cohesive, engaging brand message and experience for consumers across key touch points. The Brand Manager will drive impactful marketing efforts that support the brand’s strategic priorities and engage target audiences in meaningful ways that reflect Beats' bold, influential presence in culture, sports, and music. Fostering external and internal relationships is a requirement in this mission, partnering with internal cross-functional peers, senior leadership, and external partners.
Description
Partner with Senior Brand Manager and Brand Director to develop marketing plans, while working closely with cross-functional teams including media, social, .com, PR, channel, and creative teams.
Facilitate global alignment by collaborating with regional teams in EMEA and APAC, ensuring that local campaigns reflect the global brand strategy and are effectively localized as needed.
Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans.
Develop briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement.
Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations.
Have a genuine interest, curiosity, and desire to develop never been done before, effective campaigns that deliver on objectives.
Minimum Qualifications
Minimum 5-7 years in Brand Marketing with one or more category-leading brands.
5+ years in Brand Marketing role with category-leading brand(s).
Proven experience with culture and sports is preferred.
Key Qualifications
Bachelor’s degree preferred.
Some form of global experience (either study or work) preferred.
World-class marketing campaign experience a must.
Experience in developing integrated plans.
Creative, production, and project management experience.
Highly adaptive, able to identify issues and proactive problem-solving critical to success. An agile self-starter, results-oriented, and able to deal with ambiguity.
Drive execution, foster innovation, and collaborate extremely well with others.
Able to organize workload, prioritize, and multi-task work under pressure in a fast-paced environment.
Calm under pressure while exuding competence and a “can do” attitude.
Communicates effectively (written and oral).
Hungry and curious - constantly bringing new insights, ideas, and opportunities to the brand.
Passion for a brand that moves fast and shapes culture.
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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Culver City, California, United States
Marketing
This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with overall marketing objectives, delivering a cohesive, engaging brand message and experience for consumers across key touch points. The Brand Manager will drive impactful marketing efforts that support the brand’s strategic priorities and engage target audiences in meaningful ways that reflect Beats' bold, influential presence in culture, sports, and music. Fostering external and internal relationships is a requirement in this mission, partnering with internal cross-functional peers, senior leadership, and external partners.
Description
Partner with Senior Brand Manager and Brand Director to develop marketing plans, while working closely with cross-functional teams including media, social, .com, PR, channel, and creative teams.
Facilitate global alignment by collaborating with regional teams in EMEA and APAC, ensuring that local campaigns reflect the global brand strategy and are effectively localized as needed.
Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans.
Develop briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement.
Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations.
Have a genuine interest, curiosity, and desire to develop never been done before, effective campaigns that deliver on objectives.
Minimum Qualifications
Minimum 5-7 years in Brand Marketing with one or more category-leading brands.
5+ years in Brand Marketing role with category-leading brand(s).
Proven experience with culture and sports is preferred.
Key Qualifications
Bachelor’s degree preferred.
Some form of global experience (either study or work) preferred.
World-class marketing campaign experience a must.
Experience in developing integrated plans.
Creative, production, and project management experience.
Highly adaptive, able to identify issues and proactive problem-solving critical to success. An agile self-starter, results-oriented, and able to deal with ambiguity.
Drive execution, foster innovation, and collaborate extremely well with others.
Able to organize workload, prioritize, and multi-task work under pressure in a fast-paced environment.
Calm under pressure while exuding competence and a “can do” attitude.
Communicates effectively (written and oral).
Hungry and curious - constantly bringing new insights, ideas, and opportunities to the brand.
Passion for a brand that moves fast and shapes culture.
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
#J-18808-Ljbffr