Johnson and Johnson
Marketing Manager, Customer Activation
Johnson and Johnson, Jacksonville, Florida, United States, 32290
Johnson & Johnson is currently seeking a Marketing Manager, Customer Activation to join our Vision Team in Jacksonville, FL.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.
We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued, and our people can reach their potential.
At Johnson & Johnson, we all belong.
Position Overview
The Marketing Manager, Customer Activation will be accountable for elevating Strategic Accounts partnerships across channels by enabling enhanced customer engagement and marketing execution that differentiates J&J. The individual will be part of a dynamic Customer Marketing team and will be responsible enabling the effective execution of our overarching customer strategy, implementing the tactical plan to drive the contact lens category and the ACUVUE® brand through US strategic accounts customers. Additionally, the role partners with multiple functions including US ACUVUE® Marketing, US Strategic Accounts, Insights & Analytics, Prof Ed, Sales, and Sales Force Excellence, as well as outside vendors / agencies, to deliver on business objectives in an efficient, consistent, and coordinated fashion.
Key Responsibilities
• Partner with Sr. Manager and Insight & Analytics to unlock critical guiding insights, (including industry trends, shopper journey mapping, ECP / Patient Profiles, etc.)
• Execute a consistent, organized, and action-oriented Field Sales Organization engagement plan; ensure the necessary information and resources to effectively drive sales through Strategic Accounts.
• Develop and deploy shopper and professional assets for customer activation.
• Execution of strategies designed to maximize Corporate OD engagement, including developing relevant presentation content, CRM, and the customer event assets / tool.
• Ensure optimized Strategic Account DX Kit execution / deployment, in partnership with SAMs / Customer Marketing.
• Perform other marketing related activities as assigned in support of J&J Vison Strategic Accounts.
• Developing and measuring performance with KPI indicators across all initiatives.
• Reporting results to senior management and all relevant collaborators across the organization.
• Budget management across multiple activations.• Bachelor's degree is required, MBA is preferred
• Minimum of 6 years of business / work experience is required
• Minimum of 3 years of marketing and/or sales experience with a strong track record of business results is required
• Experience in a MedTech / medical device business is preferred
• Strong track record of success developing and driving business plans, measuring, and delivering results is desired
• Strong communication, collaboration, project management and organizational influence skills are required
• Ability to build leadership relationships and influence in a highly matrixed organization is preferred
• Experience in customer selling and/or interaction is preferred
• Must be able to travel domestically up to 25% of the time
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.
We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued, and our people can reach their potential.
At Johnson & Johnson, we all belong.
Position Overview
The Marketing Manager, Customer Activation will be accountable for elevating Strategic Accounts partnerships across channels by enabling enhanced customer engagement and marketing execution that differentiates J&J. The individual will be part of a dynamic Customer Marketing team and will be responsible enabling the effective execution of our overarching customer strategy, implementing the tactical plan to drive the contact lens category and the ACUVUE® brand through US strategic accounts customers. Additionally, the role partners with multiple functions including US ACUVUE® Marketing, US Strategic Accounts, Insights & Analytics, Prof Ed, Sales, and Sales Force Excellence, as well as outside vendors / agencies, to deliver on business objectives in an efficient, consistent, and coordinated fashion.
Key Responsibilities
• Partner with Sr. Manager and Insight & Analytics to unlock critical guiding insights, (including industry trends, shopper journey mapping, ECP / Patient Profiles, etc.)
• Execute a consistent, organized, and action-oriented Field Sales Organization engagement plan; ensure the necessary information and resources to effectively drive sales through Strategic Accounts.
• Develop and deploy shopper and professional assets for customer activation.
• Execution of strategies designed to maximize Corporate OD engagement, including developing relevant presentation content, CRM, and the customer event assets / tool.
• Ensure optimized Strategic Account DX Kit execution / deployment, in partnership with SAMs / Customer Marketing.
• Perform other marketing related activities as assigned in support of J&J Vison Strategic Accounts.
• Developing and measuring performance with KPI indicators across all initiatives.
• Reporting results to senior management and all relevant collaborators across the organization.
• Budget management across multiple activations.• Bachelor's degree is required, MBA is preferred
• Minimum of 6 years of business / work experience is required
• Minimum of 3 years of marketing and/or sales experience with a strong track record of business results is required
• Experience in a MedTech / medical device business is preferred
• Strong track record of success developing and driving business plans, measuring, and delivering results is desired
• Strong communication, collaboration, project management and organizational influence skills are required
• Ability to build leadership relationships and influence in a highly matrixed organization is preferred
• Experience in customer selling and/or interaction is preferred
• Must be able to travel domestically up to 25% of the time
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.