US Bank
Marketing Analytics Reporting Lead
US Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.Job Description
The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance.The Marketing Analytics Reporting Lead is a key leader with the Marketing Analytics Product Owner team. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value, and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation; and realization of an offshoring talent model to burst on delivery as needed. The applicant will feel at ease querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.Leader responsibilities:Aligns to all KPI/data definitions for marketing analytics spaceLiaisons with EACX team to ensure alignment on all reportingBuilds and maintains all last-touch attribution (LTA) reporting tools (paid/owned channels) and any additional reporting needed to support the Marketing Measurement spaceProvides owned channel program and channel level insights to help drive horizontal optimizationsDrives marketing measurement innovation, including but not limited to: establishing hardened/last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI/genAI driven insight generationDefines and implements an offshore contractor strategy to meet the needs of the teamBasic QualificationsBachelor's degree in a related field, or equivalent work experienceEight or more years of statistical and/or data analytics experiencePreferred Qualifications8 to 10 years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership; applicant should feel at ease querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.5+ years of hands-on experience and knowledge leveraging raw sitecat (clickstream)2+ years leading a team of data analysts, engineers, and/or developersExpert user of analytics data visualization tools such as Tableau or Power BIHands-on experience with datasets produced from various marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties via raw sitecat dataUnderstanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix ModelingExperience in financial services with knowledge of products, customers, transaction and interaction data, including source systemsEvidence of strong data management practices/leadership including documenting calculations, code, processes to validate/test data, and remediate data quality issues.Experience leveraging tools for basic last mile ETL and data wrangling and querying including SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.; in addition expertise in dashboarding via data visualization tools such as Adobe Analytics, Adobe Customer Journey Analytics, Tableau or Power BIDesire to innovate within the reporting space to drive efficiency in operations.Demonstrated project management and organization skillsImpeccable attention to detail, while being comfortable with data ambiguityAbility to work and thrive in collaborative work environment as well as independently to drive resultsTeam leadership and people development experience that ensures high team satisfaction, development and effective utilization of offshore talent.Location ExpectationsThe role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
#J-18808-Ljbffr
The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance.The Marketing Analytics Reporting Lead is a key leader with the Marketing Analytics Product Owner team. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value, and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation; and realization of an offshoring talent model to burst on delivery as needed. The applicant will feel at ease querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.Leader responsibilities:Aligns to all KPI/data definitions for marketing analytics spaceLiaisons with EACX team to ensure alignment on all reportingBuilds and maintains all last-touch attribution (LTA) reporting tools (paid/owned channels) and any additional reporting needed to support the Marketing Measurement spaceProvides owned channel program and channel level insights to help drive horizontal optimizationsDrives marketing measurement innovation, including but not limited to: establishing hardened/last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI/genAI driven insight generationDefines and implements an offshore contractor strategy to meet the needs of the teamBasic QualificationsBachelor's degree in a related field, or equivalent work experienceEight or more years of statistical and/or data analytics experiencePreferred Qualifications8 to 10 years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership; applicant should feel at ease querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.5+ years of hands-on experience and knowledge leveraging raw sitecat (clickstream)2+ years leading a team of data analysts, engineers, and/or developersExpert user of analytics data visualization tools such as Tableau or Power BIHands-on experience with datasets produced from various marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties via raw sitecat dataUnderstanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix ModelingExperience in financial services with knowledge of products, customers, transaction and interaction data, including source systemsEvidence of strong data management practices/leadership including documenting calculations, code, processes to validate/test data, and remediate data quality issues.Experience leveraging tools for basic last mile ETL and data wrangling and querying including SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.; in addition expertise in dashboarding via data visualization tools such as Adobe Analytics, Adobe Customer Journey Analytics, Tableau or Power BIDesire to innovate within the reporting space to drive efficiency in operations.Demonstrated project management and organization skillsImpeccable attention to detail, while being comfortable with data ambiguityAbility to work and thrive in collaborative work environment as well as independently to drive resultsTeam leadership and people development experience that ensures high team satisfaction, development and effective utilization of offshore talent.Location ExpectationsThe role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
#J-18808-Ljbffr