SharkNinja
Senior Director, Digital Experience Business Intelligence
SharkNinja, Needham Heights, Massachusetts, us, 02494
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Overview:
The Senior Director, Digital Experience Business Intelligence will lead the digital strategy, customer experience, and business intelligence efforts to drive insights, growth, and innovation for SharkNinja. The Senior Director will work closely with cross-functional teams, including marketing, product, e-commerce, and technology, to build customer-centric digital experiences and harness business intelligence tools to identify opportunities for growth.
Reporting to the SVP of Digital Experience, Americas, the Senior Director will play a key leadership role in shaping SharkNinja's digital transformation and using data-driven insights to enhance customer engagement and optimize business performance.
Key Responsibilities:
Digital Experience Strategy
Lead the development and execution of SharkNinja's digital experience strategy across all platforms, including web, mobile, and other digital channels
Ensure the digital experience reflects the brand's voice and values while optimizing the user journey for efficiency, ease of use, and engagement
Drive innovation in digital experiences by identifying new technologies, trends, and consumer behaviors that align with business objectives
Collaborate with product, marketing, and UX teams to continuously enhance the customer journey, ensuring a seamless and enjoyable experience from discovery to purchase and beyond
Customer-Centric UX Design
Lead the design and implementation of UX/UI initiatives across all digital platforms, ensuring alignment with customer needs and business goals
Utilize user research, customer feedback, and analytics to drive continuous improvements in site design and functionality
Develop a cohesive cross-channel strategy to ensure the digital experience is consistent and optimized across all devices and touchpoints (desktop, mobile, tablet, etc.)
Ensure accessibility, responsiveness, and usability across SharkNinja's digital properties to improve conversion rates and overall customer satisfaction
Business Intelligence & Data Strategy
Oversee the business intelligence function, ensuring data-driven insights guide strategic decisions across the organization
Lead the development of a data strategy that integrates insights from various sources, including customer behavior, sales data, market trends, and competitive intelligence
Build and maintain dashboards, reports, and analytics tools to provide actionable insights to key stakeholders, helping drive growth and performance improvements
Work closely with analytics and IT teams to manage and maintain the company's data infrastructure, ensuring it supports advanced data analysis and reporting capabilities
Champion data-driven decision-making across the organization, helping teams translate data insights into actionable business strategies
Performance Measurement & Analytics
Define key performance indicators (KPIs) to measure the success of digital experiences and the overall digital business
Lead efforts to measure, report, and optimize digital performance metrics, including traffic, engagement, conversion, customer retention, and overall site performance
Collaborate with marketing, e-commerce, and product teams to test, iterate, and refine strategies based on data-driven insights and customer feedback
Implement A/B testing frameworks to continuously improve customer experience, drive higher engagement, and optimize digital touchpoints
Cross-Functional Collaboration
Partner closely with product, technology, marketing, e-commerce, and operations teams to ensure digital experience initiatives align with broader business goals and initiatives
Serve as a key leader in cross-functional working groups to integrate digital experience insights with business intelligence, ensuring cohesive strategies and optimized execution
Work with IT and engineering teams to ensure digital platforms are robust, scalable, and capable of supporting innovative customer experiences and data initiatives
Leadership & Team Development
Lead and develop a high-performing team of digital experience and business intelligence professionals, fostering a culture of innovation, collaboration, and data-driven decision-making
Provide strategic direction, mentorship, and career development opportunities for the team to ensure continuous growth and professional development
Manage relationships with external partners, vendors, and agencies to drive best-in-class solutions and technologies that support SharkNinja's digital and data initiatives
Qualifications:
Education & Experience
Bachelor's degree in Business, Marketing, Digital Media, Data Science, or related field; MBA or advanced degree preferred
10+ years of experience in digital experience management, data analytics, business intelligence, or related fields, with at least 5 years in a leadership role
Proven success in driving digital transformation initiatives and developing customer-centric digital experiences
Expertise in business intelligence tools (e.g., Tableau, Power BI, Google Analytics, Adobe Analytics) and data-driven decision-making processes
Experience leading cross-functional teams and driving collaboration between digital, product, and analytics teams
Skills & Competencies
Strong leadership and team management skills, with a demonstrated ability to inspire and motivate cross-functional teams
Deep understanding of UX/UI design principles, data analysis, and business intelligence practices
Expertise in customer journey mapping, A/B testing, and conversion rate optimization
Ability to synthesize complex data sets into actionable insights and strategic recommendations
Excellent communication and collaboration skills, with the ability to work effectively with technical and non-technical stakeholders
Results-oriented mindset with a proven track record of achieving business goals through digital and data initiatives
Reporting & Collaboration
Close collaboration with marketing, product, IT, e-commerce, and global digital experience teams
Direct management of digital experience and business intelligence teams, with oversight of both strategy and execution
Why Join SharkNinja?
SharkNinja is a global leader in innovative, consumer-centric products, and this role provides a unique opportunity to lead digital transformation and shape the future of customer experiences. As the Senior Director, Digital Experience and Business Intelligence, you'll play a key role in driving growth and delivering exceptional digital experiences that set SharkNinja apart from competitors.
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Overview:
The Senior Director, Digital Experience Business Intelligence will lead the digital strategy, customer experience, and business intelligence efforts to drive insights, growth, and innovation for SharkNinja. The Senior Director will work closely with cross-functional teams, including marketing, product, e-commerce, and technology, to build customer-centric digital experiences and harness business intelligence tools to identify opportunities for growth.
Reporting to the SVP of Digital Experience, Americas, the Senior Director will play a key leadership role in shaping SharkNinja's digital transformation and using data-driven insights to enhance customer engagement and optimize business performance.
Key Responsibilities:
Digital Experience Strategy
Lead the development and execution of SharkNinja's digital experience strategy across all platforms, including web, mobile, and other digital channels
Ensure the digital experience reflects the brand's voice and values while optimizing the user journey for efficiency, ease of use, and engagement
Drive innovation in digital experiences by identifying new technologies, trends, and consumer behaviors that align with business objectives
Collaborate with product, marketing, and UX teams to continuously enhance the customer journey, ensuring a seamless and enjoyable experience from discovery to purchase and beyond
Customer-Centric UX Design
Lead the design and implementation of UX/UI initiatives across all digital platforms, ensuring alignment with customer needs and business goals
Utilize user research, customer feedback, and analytics to drive continuous improvements in site design and functionality
Develop a cohesive cross-channel strategy to ensure the digital experience is consistent and optimized across all devices and touchpoints (desktop, mobile, tablet, etc.)
Ensure accessibility, responsiveness, and usability across SharkNinja's digital properties to improve conversion rates and overall customer satisfaction
Business Intelligence & Data Strategy
Oversee the business intelligence function, ensuring data-driven insights guide strategic decisions across the organization
Lead the development of a data strategy that integrates insights from various sources, including customer behavior, sales data, market trends, and competitive intelligence
Build and maintain dashboards, reports, and analytics tools to provide actionable insights to key stakeholders, helping drive growth and performance improvements
Work closely with analytics and IT teams to manage and maintain the company's data infrastructure, ensuring it supports advanced data analysis and reporting capabilities
Champion data-driven decision-making across the organization, helping teams translate data insights into actionable business strategies
Performance Measurement & Analytics
Define key performance indicators (KPIs) to measure the success of digital experiences and the overall digital business
Lead efforts to measure, report, and optimize digital performance metrics, including traffic, engagement, conversion, customer retention, and overall site performance
Collaborate with marketing, e-commerce, and product teams to test, iterate, and refine strategies based on data-driven insights and customer feedback
Implement A/B testing frameworks to continuously improve customer experience, drive higher engagement, and optimize digital touchpoints
Cross-Functional Collaboration
Partner closely with product, technology, marketing, e-commerce, and operations teams to ensure digital experience initiatives align with broader business goals and initiatives
Serve as a key leader in cross-functional working groups to integrate digital experience insights with business intelligence, ensuring cohesive strategies and optimized execution
Work with IT and engineering teams to ensure digital platforms are robust, scalable, and capable of supporting innovative customer experiences and data initiatives
Leadership & Team Development
Lead and develop a high-performing team of digital experience and business intelligence professionals, fostering a culture of innovation, collaboration, and data-driven decision-making
Provide strategic direction, mentorship, and career development opportunities for the team to ensure continuous growth and professional development
Manage relationships with external partners, vendors, and agencies to drive best-in-class solutions and technologies that support SharkNinja's digital and data initiatives
Qualifications:
Education & Experience
Bachelor's degree in Business, Marketing, Digital Media, Data Science, or related field; MBA or advanced degree preferred
10+ years of experience in digital experience management, data analytics, business intelligence, or related fields, with at least 5 years in a leadership role
Proven success in driving digital transformation initiatives and developing customer-centric digital experiences
Expertise in business intelligence tools (e.g., Tableau, Power BI, Google Analytics, Adobe Analytics) and data-driven decision-making processes
Experience leading cross-functional teams and driving collaboration between digital, product, and analytics teams
Skills & Competencies
Strong leadership and team management skills, with a demonstrated ability to inspire and motivate cross-functional teams
Deep understanding of UX/UI design principles, data analysis, and business intelligence practices
Expertise in customer journey mapping, A/B testing, and conversion rate optimization
Ability to synthesize complex data sets into actionable insights and strategic recommendations
Excellent communication and collaboration skills, with the ability to work effectively with technical and non-technical stakeholders
Results-oriented mindset with a proven track record of achieving business goals through digital and data initiatives
Reporting & Collaboration
Close collaboration with marketing, product, IT, e-commerce, and global digital experience teams
Direct management of digital experience and business intelligence teams, with oversight of both strategy and execution
Why Join SharkNinja?
SharkNinja is a global leader in innovative, consumer-centric products, and this role provides a unique opportunity to lead digital transformation and shape the future of customer experiences. As the Senior Director, Digital Experience and Business Intelligence, you'll play a key role in driving growth and delivering exceptional digital experiences that set SharkNinja apart from competitors.
#J-18808-Ljbffr