Copywriter

At biBERK, a Berkshire Hathaway company, we are passionate about changing the way businesses buy insurance. Since we started almost 10 years ago, we have experienced substantial growth and are looking for an experienced Copywriter to join our marketing team As a Copywriter at biBerk, you will be a key player on the team responsible for telling the world (and company) about our brand. This role serves as an advocate for our brand positioning and how it is represented across our lines of business and marketing channels. We want you to be excited about embodying our brand values and ensuring that all content aligns with the organization's overarching vision and mission This role works directly with team members and programs to steward our reputation management, content marketing, and partner marketing. You are a good fit for this role if you are passionate about writing and storytelling with a deep curiosity about the small business insurance industry and what drives small business audiences to engage with insurance content and solutions. Duties/Responsibilities: Own copywriting marketing strategy for biBerk, stewarding the brand tone and voice while ensuring integrated execution across channels. Build and maintain the content calendar informed by research into search volume, topics of interest, audience insights and our own paid media strategies. Gather and incorporate information from various sources including key division owners to accurately and effectively write about a topic or product. Work with SEO (Search Engine Optimization) vendor to ensure on site content is SEO friendly in partnership with SEO/SEM Strategist. Produce compelling and clear copy for a variety of marketing and advertising channels. Ability to rework content based on feedback from key division owners. Demonstrate a core understanding of our customer base, conversion funnels, and growth strategies. Supervisory Responsibilities: none Required Skills/Abilities: Knowledge of web traffic sources and platforms. Experience with social media and content marketing. Excellent verbal and written communication skills. Outstanding interpersonal and customer service skills. Highly organized self-starter with strong attention to detail. Strong analytical and problem-solving skills. Ability to take direction and implement feedback from management. Ability to prioritize tasks and hold yourself accountable for timely completion of ad hoc requests and recurring tasks. Self-starter and quick learner with an eagerness to consistently meet and exceed objectives and take on more responsibility. Ability to function well in a high-paced and at times stressful environment. Proficient with Microsoft Office Suite or related software. Education and Experience: BS/BA in Marketing, Advertising, Business, Management, related digital degree, or equivalent working experience. 5 years related copywriting experience preferred. Physical Requirements: Sitting - Prolonged periods of sitting at a desk and working on a computer. About biBERK biBERK is where commercial insurance buyers can obtain coverage for their businesses from insurers of the Berkshire Hathaway group of Insurance Companies, one of the best capitalized insurance groups in the world. Our parent, Berkshire Hathaway Inc. (berkshirehathaway.com) is a holding company with diversified interests in a host of industries, including insurance, energy, transportation and manufacturing. Most policies issued through biBERK.com will be underwritten by Berkshire Hathaway Direct Insurance Company ("BHDIC"), which is an AM Best rated A insurer. BHDIC is domiciled in Omaha, Nebraska. BHDIC and the team at biBERK are focused on helping small business owners quickly and easily buy affordable insurance directly from a financially strong insurance company they can trust. Some Highlights of our Benefits are: Great work environment with growth opportunity Subsidized downtown parking Competitive compensation including bonus structure Generous amounts of vacation and sick time Closed on major holidays 401(k) with company match A fantastic healthcare package Tuition reimbursement after 6 months of employment In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The pay rate for this position is $45/hr. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.