Northwest Talent Solutions LLC
Senior Manager - MultiChannel Marketing & Digital Analytics
Northwest Talent Solutions LLC, Danbury, Connecticut, us, 06813
POSITION: Senior Manager, Multi-Channel Marketing & Digital AnalyticsLOCATION: Danbury, CTWORK ARRANGEMENTS: Onsite
ABOUT THE OPPORTUNITYNorthwest Talent Solutions is a leading Technology, Finance, and Healthcare workplace quality consulting firm partnering with outstanding clients within the private industry and public sector. We're collaborating with a preferred pharmaceutical/biotech industry leader in Connecticut to find a talented analytics professional ready to drive impact through data-driven marketing strategies and customer insights.
What Sets Our Client Apart:
Industry-leading pharmaceutical organization known for innovation and data-driven decision making
Collaborative environment that encourages creative problem-solving and strategic thinking
Extensive professional development opportunities and mentorship programs
Comprehensive benefits including medical, dental, vision, and 401(k) matching
Competitive compensation range
Relocation assistance available
Investment in cutting-edge analytics tools and technologies
Strong focus on work-life integration and workplace quality
Your Impact & Contributions:
Lead the strategic development and optimization of multi-channel marketing analytics, directly influencing business decisions and customer engagement strategies
Drive innovation in measuring promotional effectiveness across digital channels, resulting in optimized marketing spend and improved ROI
Transform complex pharmaceutical data into actionable insights that shape marketing strategy and enhance customer experience
Build and manage analytics frameworks that evaluate channel performance, customer journey optimization, and content effectiveness
Develop and implement sophisticated modeling approaches including MMX, test-control analysis, and promotional response models
What You Bring to Succeed:
Track record of leading analytics initiatives in pharmaceutical/biotech marketing, particularly in measuring and optimizing multi-channel campaigns
Experience analyzing pharmaceutical datasets (IQVIA, Symphony, Veeva CRM) to derive meaningful business insights
Proven expertise in statistical analysis and modeling techniques
Strong technical capabilities in R, Python, SQL, and Data Bricks
Background in web analytics platforms including Adobe Analytics and Google Analytics
Demonstrated success in developing customer journey and channel affinity models
Advanced degree (MBA, MS, MTech, or MPharma) with focus on analytics or related field
Applicant Insights:
Describe a specific multi-channel marketing campaign where your analytics expertise directly improved promotional effectiveness. What metrics did you use and what was the outcome?
Share your experience working with pharmaceutical datasets and how you've used them to drive strategic marketing decisions
What approaches have you found most effective for measuring and optimizing digital marketing impact in the pharmaceutical industry?
For confidential consideration, please apply with your resume, insights, and salary expectations.
Scale Beyond the Talent Bar
https://nwtalentsolutions.com/
#J-18808-Ljbffr
ABOUT THE OPPORTUNITYNorthwest Talent Solutions is a leading Technology, Finance, and Healthcare workplace quality consulting firm partnering with outstanding clients within the private industry and public sector. We're collaborating with a preferred pharmaceutical/biotech industry leader in Connecticut to find a talented analytics professional ready to drive impact through data-driven marketing strategies and customer insights.
What Sets Our Client Apart:
Industry-leading pharmaceutical organization known for innovation and data-driven decision making
Collaborative environment that encourages creative problem-solving and strategic thinking
Extensive professional development opportunities and mentorship programs
Comprehensive benefits including medical, dental, vision, and 401(k) matching
Competitive compensation range
Relocation assistance available
Investment in cutting-edge analytics tools and technologies
Strong focus on work-life integration and workplace quality
Your Impact & Contributions:
Lead the strategic development and optimization of multi-channel marketing analytics, directly influencing business decisions and customer engagement strategies
Drive innovation in measuring promotional effectiveness across digital channels, resulting in optimized marketing spend and improved ROI
Transform complex pharmaceutical data into actionable insights that shape marketing strategy and enhance customer experience
Build and manage analytics frameworks that evaluate channel performance, customer journey optimization, and content effectiveness
Develop and implement sophisticated modeling approaches including MMX, test-control analysis, and promotional response models
What You Bring to Succeed:
Track record of leading analytics initiatives in pharmaceutical/biotech marketing, particularly in measuring and optimizing multi-channel campaigns
Experience analyzing pharmaceutical datasets (IQVIA, Symphony, Veeva CRM) to derive meaningful business insights
Proven expertise in statistical analysis and modeling techniques
Strong technical capabilities in R, Python, SQL, and Data Bricks
Background in web analytics platforms including Adobe Analytics and Google Analytics
Demonstrated success in developing customer journey and channel affinity models
Advanced degree (MBA, MS, MTech, or MPharma) with focus on analytics or related field
Applicant Insights:
Describe a specific multi-channel marketing campaign where your analytics expertise directly improved promotional effectiveness. What metrics did you use and what was the outcome?
Share your experience working with pharmaceutical datasets and how you've used them to drive strategic marketing decisions
What approaches have you found most effective for measuring and optimizing digital marketing impact in the pharmaceutical industry?
For confidential consideration, please apply with your resume, insights, and salary expectations.
Scale Beyond the Talent Bar
https://nwtalentsolutions.com/
#J-18808-Ljbffr