Vice President of Marketing, Lead Generation Strategy

Vice President of Marketing, Lead Generation StrategyAbout the CompanyA renowned home renovation company with a stellar reputation in the Architecture & Planning industry.Role OverviewThe Company is on the lookout for a dynamic Vice President of Marketing with a strong focus on lead generation. This key leadership role requires someone with a demonstrated history of success in crafting and executing comprehensive marketing strategies that drive results.Key Responsibilities:Lead the marketing department, overseeing brand management, digital marketing, and traditional advertising.Generate high-quality leads through innovative tactics such as strategic planning, corporate communications, public relations, market research, and direct marketing.Manage and mentor the marketing team, fostering a culture of creativity and performance.Develop and maintain strong vendor relationships, ensuring alignment with corporate objectives.Create in-depth performance reports to evaluate marketing effectiveness and adjust strategies as needed.Involve actively in sales and marketing goals to guarantee targets are consistently achieved.Manage the marketing budget and devise segment-specific strategies to optimize resource allocation.Drive the creative strategy for all marketing materials, ensuring brand consistency and impact.Qualifications:Bachelor's degree in business, marketing, or technology; MBA or advanced degree is a plus.A minimum of 20 years of senior marketing leadership experience in a corporate setting.Strong analytical skills to assess the lead generation and sales cycle effectively.In-depth understanding of modern marketing practices and analytics.Proficient in SEO, SEM, paid social media strategies, and experienced with marketing automation tools.Exceptional communication skills with a proven ability to collaborate across functions.Travel Requirement:Less than 10%Functions:Marketing