Randstad Technologies
Director field marketing
Randstad Technologies, Denver, Colorado, United States, 80285
As the Field Marketing Director, you will be a strategic leader responsible for shaping and executing Randstad's marketing strategy and growth initiatives in the US market. You will lead the development of sophisticated, results-driven marketing plans that align with national objectives while addressing the specific needs of local markets. Collaborating closely with sales teams, you will oversee a team of field marketing professionals and ensure that marketing efforts are seamlessly integrated with sales strategies to drive measurable growth and revenue generation.This role requires an innovative, data-driven leader capable of delivering high-impact results in a fast-paced, client-focused environment. In this role, you will report to the Chief Marketing Officer for North America. Randstad has adopted a hybrid work model that balances flexibility with in-person collaboration.What you get to do:Sales Partnership and Business Alignment:
Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring cohesive alignment between marketing initiatives and sales goals to drive revenue growth. Collaborate closely with sales leadership to understand business priorities, market dynamics, and client needs, translating these insights into actionable marketing plans that support client acquisition, retention, and revenue generation.Strategic Advisor to Sales Teams:
Act as a trusted advisor, providing strategic guidance and real-time marketing insights that empower sales teams to deepen client relationships, enhance engagement, and close deals faster.Strategic Leadership and Team Development:
Lead, mentor, and develop a high-performing team of field marketing professionals, ensuring their efforts are aligned with sales goals and overall business objectives. Foster a culture of innovation, continuous improvement, and accountability within the team.End-to-End Campaign Creation and Execution:
Oversee the development and execution of complex, multi-channel marketing campaigns, ensuring alignment with sales strategies and regional market demands. Ensure all campaigns are data-driven, optimized for performance, and contribute to measurable outcomes such as lead generation, customer acquisition, and client retention.Revenue Growth and Demand Generation:
Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, and client engagement.Sales Enablement and Strategic Guidance:
Lead the creation and delivery of advanced sales enablement tools to empower sales teams in winning high-value clients.Client-Centric Events and Thought Leadership:
Provide strategic direction to your team in the planning and execution of high-impact client events, workshops, and roundtables that foster engagement with key clients and prospects.Strategic Partnerships and Sponsorships:
Spearhead the development of high-value partnerships and sponsorships that elevate Randstad's brand presence in key markets and industries.What you need to bring:Bachelor's degree in Marketing, Business, or a related field.10+ years of experience in field marketing, demand generation, or B2B marketing, with a proven track record of leading high-impact marketing initiatives that drive revenue growth.Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies.Strong leadership and team management experience, with the ability to inspire and drive performance in a high-paced, results-oriented environment.Proven success in aligning marketing strategies with sales objectives to achieve measurable business outcomes.Exceptional communication, collaboration, and interpersonal skills.Proficiency in marketing automation tools, CRM platforms, and data-driven marketing technologies.A strategic, data-driven mindset, with the ability to leverage insights and analytics to optimize campaigns and deliver ROI.This job posting is open for 4 weeks. Pay Rate: $180,100.00 - $114,000.00 Annually. Randstad offers competitive pay and bonus structures. In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs.Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact *********@randstadusa.com.
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Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring cohesive alignment between marketing initiatives and sales goals to drive revenue growth. Collaborate closely with sales leadership to understand business priorities, market dynamics, and client needs, translating these insights into actionable marketing plans that support client acquisition, retention, and revenue generation.Strategic Advisor to Sales Teams:
Act as a trusted advisor, providing strategic guidance and real-time marketing insights that empower sales teams to deepen client relationships, enhance engagement, and close deals faster.Strategic Leadership and Team Development:
Lead, mentor, and develop a high-performing team of field marketing professionals, ensuring their efforts are aligned with sales goals and overall business objectives. Foster a culture of innovation, continuous improvement, and accountability within the team.End-to-End Campaign Creation and Execution:
Oversee the development and execution of complex, multi-channel marketing campaigns, ensuring alignment with sales strategies and regional market demands. Ensure all campaigns are data-driven, optimized for performance, and contribute to measurable outcomes such as lead generation, customer acquisition, and client retention.Revenue Growth and Demand Generation:
Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, and client engagement.Sales Enablement and Strategic Guidance:
Lead the creation and delivery of advanced sales enablement tools to empower sales teams in winning high-value clients.Client-Centric Events and Thought Leadership:
Provide strategic direction to your team in the planning and execution of high-impact client events, workshops, and roundtables that foster engagement with key clients and prospects.Strategic Partnerships and Sponsorships:
Spearhead the development of high-value partnerships and sponsorships that elevate Randstad's brand presence in key markets and industries.What you need to bring:Bachelor's degree in Marketing, Business, or a related field.10+ years of experience in field marketing, demand generation, or B2B marketing, with a proven track record of leading high-impact marketing initiatives that drive revenue growth.Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies.Strong leadership and team management experience, with the ability to inspire and drive performance in a high-paced, results-oriented environment.Proven success in aligning marketing strategies with sales objectives to achieve measurable business outcomes.Exceptional communication, collaboration, and interpersonal skills.Proficiency in marketing automation tools, CRM platforms, and data-driven marketing technologies.A strategic, data-driven mindset, with the ability to leverage insights and analytics to optimize campaigns and deliver ROI.This job posting is open for 4 weeks. Pay Rate: $180,100.00 - $114,000.00 Annually. Randstad offers competitive pay and bonus structures. In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs.Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact *********@randstadusa.com.
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