MOO group
Vice President Marketing
MOO group, Boston, Massachusetts, us, 02298
MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.
We’re making new and exciting things – and we could really do with your help.
The VP Marketing is accountable for driving growth in MOOs print business, owning the revenue while supporting all revenue at MOO through marketing channels. You are a seasoned marketing leader with a deep understanding of the B2B landscape and a track record of developing and executing strategies that drive sustainable growth. You are highly data-driven, focused on performance metrics, and passionate about building teams that deliver exceptional results.
Here’s what sets you apart:
Expert knowledge of digital marketing and performance drivers
You have a deep understanding of the KPIs that drive marketing performance, from lead generation and conversion rates to return on ad spend (ROAS) and lifetime value (LTV). You are skilled at using these metrics to measure, analyze, and optimize marketing campaigns, ensuring that every initiative contributes directly to the company's growth goals. Knowledge of proven and evolving digital marketing channels and strategies You are adept at designing and executing omnichannel marketing strategies that span the full spectrum of digital marketing channels, including SEO, PPC, email marketing, social media, and content marketing. You develop and execute repeatable, sustainable and predictable customer acquisition campaigns via ecommerce and lead generation paths. You stay ahead of industry trends and emerging technologies, continuously experimenting with new platforms, tools, and techniques to enhance campaign performance. You work with VP strategy and performance on the best media and market budget mix. Come up with strategies to adapt and test over time. We have just implemented Braze as a new ESP and Snowflake as a central hub for customer data. With better understanding of who our customers are and people who visit the site we need you to use this information and Braze integrations to drive growth in new customer. Experience developing customer strategies to maximize lifetime value
You have experience in creating customer segmentation strategies and personalized marketing efforts that target different buyer personas, increasing the effectiveness of both marketing and sales activities. Your approach is customer-centric, ensuring that each touchpoint in the customer journey contributes to increased engagement, satisfaction, and brand loyalty. You have experience in implementing and maximising opportunities through Braze as a part of the wider customer experience. Background in evolving multi channel CRM to omni channel (ie. onboarding, servicing, upgrading, etc). Develop and manage loyalty programs and subscription schemes to drive customer retention and lifetime value. Experience in demand generation with proven results in driving revenue through inside sales teams
Develop and implement a comprehensive demand generation strategy focused on driving high-quality new leads and creating opportunities within the base, increasing conversion rates, and boosting overall revenue. Develop a sales enablement program to ensure that the sales team has the right tools, content, and resources to engage and convert prospects. Leverage customer feedback to refine sales strategies and improve product offerings. Effective at leading teams and strategic initiatives
Recruit, lead, mentor and motivate high-performing sales and marketing teams, fostering a culture of collaboration, accountability, and growth. Champion a data-driven culture where both sales and marketing teams leverage analytics to make informed decisions and continuously improve performance. You have a proven ability to lead strategic initiatives, guiding cross-functional teams toward shared goals and driving projects to successful completion on time and within budget. Your leadership style is both strategic and hands-on, giving your team the support, mentorship, and direction they need to execute complex sales and marketing initiatives. What’s it like to work at MOO?
MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, MOO stock option program, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too. Diversity Statement
We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class. As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.
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Expert knowledge of digital marketing and performance drivers
You have a deep understanding of the KPIs that drive marketing performance, from lead generation and conversion rates to return on ad spend (ROAS) and lifetime value (LTV). You are skilled at using these metrics to measure, analyze, and optimize marketing campaigns, ensuring that every initiative contributes directly to the company's growth goals. Knowledge of proven and evolving digital marketing channels and strategies You are adept at designing and executing omnichannel marketing strategies that span the full spectrum of digital marketing channels, including SEO, PPC, email marketing, social media, and content marketing. You develop and execute repeatable, sustainable and predictable customer acquisition campaigns via ecommerce and lead generation paths. You stay ahead of industry trends and emerging technologies, continuously experimenting with new platforms, tools, and techniques to enhance campaign performance. You work with VP strategy and performance on the best media and market budget mix. Come up with strategies to adapt and test over time. We have just implemented Braze as a new ESP and Snowflake as a central hub for customer data. With better understanding of who our customers are and people who visit the site we need you to use this information and Braze integrations to drive growth in new customer. Experience developing customer strategies to maximize lifetime value
You have experience in creating customer segmentation strategies and personalized marketing efforts that target different buyer personas, increasing the effectiveness of both marketing and sales activities. Your approach is customer-centric, ensuring that each touchpoint in the customer journey contributes to increased engagement, satisfaction, and brand loyalty. You have experience in implementing and maximising opportunities through Braze as a part of the wider customer experience. Background in evolving multi channel CRM to omni channel (ie. onboarding, servicing, upgrading, etc). Develop and manage loyalty programs and subscription schemes to drive customer retention and lifetime value. Experience in demand generation with proven results in driving revenue through inside sales teams
Develop and implement a comprehensive demand generation strategy focused on driving high-quality new leads and creating opportunities within the base, increasing conversion rates, and boosting overall revenue. Develop a sales enablement program to ensure that the sales team has the right tools, content, and resources to engage and convert prospects. Leverage customer feedback to refine sales strategies and improve product offerings. Effective at leading teams and strategic initiatives
Recruit, lead, mentor and motivate high-performing sales and marketing teams, fostering a culture of collaboration, accountability, and growth. Champion a data-driven culture where both sales and marketing teams leverage analytics to make informed decisions and continuously improve performance. You have a proven ability to lead strategic initiatives, guiding cross-functional teams toward shared goals and driving projects to successful completion on time and within budget. Your leadership style is both strategic and hands-on, giving your team the support, mentorship, and direction they need to execute complex sales and marketing initiatives. What’s it like to work at MOO?
MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, MOO stock option program, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too. Diversity Statement
We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class. As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.
#J-18808-Ljbffr