Director, Paid Social

Bring Your Amazing Self to WorkAt Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. Our success will be built on amazing colleagues, working together.Job OverviewMacy's is seeking a dynamic and experienced Director of Paid Social to lead our social media advertising efforts. You will be responsible for developing and executing innovative paid social strategies across major platforms (Facebook, Instagram, TikTok, Pinterest, Snapchat) to drive brand awareness, customer engagement, and sales.What You Will DoOwn strategy and management of all paid social media campaigns, ensuring paid social is part of an integrated media plan.Define and own social media strategies to drive customer acquisition, engagement, and conversion.Identify targets for each business line and project social media impact.Collaborate with content and creative teams to innovate and improve storytelling through social media.Optimize paid social media spend using customer analysis.Work cross-functionally to drive sales and mitigate risk for the paid social channel.Manage and share a reporting framework that captures program performance and provides actionable recommendations.Present weekly reports on program and channel performance in a cross-functional setting.Use media mix modeling and last click to identify ROI and media investment impact.Manage external agency, vendor, and marketing technology relationships to enhance social media capabilities.Mentor teams to maximize their potential and growth.Act as the subject matter expert on social media.Skills You Will NeedDeep understanding of social media platforms, algorithms, and targeting options.Strong analytical skills and ability to interpret data to inform campaign decisions.Excellent project management and organizational skills.Strong communication and interpersonal skills.Ability to work effectively in a fast-paced, deadline-driven environment.Experience in the retail or e-commerce industry preferred.Knowledge of social media analytics tools (e.g., Facebook Ads Manager, Google Analytics).Experience with social media content creation and management preferred.Certifications in social media advertising or marketing preferred.Who You AreDedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.Candidates with 8+ years of experience in paid social media advertising, with a proven track record of driving results and a Bachelor’s degree in Marketing, Advertising, or equivalent work experience in a related field are encouraged to apply.Able to work a flexible schedule based on department and company needs.What We Can Offer YouAn inclusive, challenging, and refreshingly fun work environmentCompetitive pay and benefits rooted in principles of equityPerformance incentives and annual merit reviewMerchandise discountsHealth and Wellness Benefits across medical, dental, vision, and additional insuranceRetirement Savings Plan with 401k match opportunityEmployee Assistance Program (mental health counseling and legal/financial advice)Resources for continuous learning, career growth, and leadership development8 paid holidaysPaid Time Off (first year prorated depending on start date)Tuition reimbursement programGuild education benefit funds 100% of tuition, books, and fees in designated programsColleague Resource Groups (CRGs) and give-back/volunteer opportunitiesEmpowerment and autonomy to perform impactful work with tangible resultsAbout Macy’sNow is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.Bring your creativity, energy, and ideas to the Macy's team – Apply Today!This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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