The Estée Lauder Companies Inc.
Aveda - Salon Development Partner - Raleigh, NC
The Estée Lauder Companies Inc., Raleigh, North Carolina, United States, 27601
The Salon Development Partner is responsible for the growth of the existing Aveda Salons. This is achieved through business planning with owners resulting in the delivery of sales & revenue targets by executing to brand initiatives and promotional strategies. This includes identifying growth strategies for sell-in and sell-through of products and services, strong inventory management of existing products, new product launches, implementation of new and existing services, recruiting students to Aveda salons, and oversight of visual merchandising execution. Relationships with owners, hairdressers, and spa therapists are critical to the success of the role.The SDP is responsible for the opening and training of new salons. The SDP plans and conducts in-salon training customized to the salon/institute, as well as the education, coaching, and development of the salon team. The SDP assesses the salon team’s ability to effectively incorporate an education plan and provides frequent feedback on product sales to salon staff and the salon owner, partnering on a growth plan.The SDP supports new business efforts to recruit new salons to the brand.Responsibilities
Identify and convert new business to strengthen market share.Develop salon teams through high touch engagement, consistent quality salon/institute visits, and product engagement trainings.Achieve sales and productivity goals and brand sales objectives. Lead quarterly Salon Opportunity Action Planning with salons.Manage, lead, and influence salon teams in sell-through of products and services, utilizing excellent customer service.Utilize and demonstrate a solid understanding of sales, product knowledge, events, operations, the retail market, and the salon industry to keep the business and the team moving forward.Focus on capturing consumer insights/sales trends/traffic patterns, using learnings to influence optimization of the field operation.Assess incorporation of skills and techniques taught to staff, and their use in overall sales performance.Observe and provide feedback to salon partners regarding performance.Communicate sales goals and client engagement strategy.Proactively identify inventory/stock issues which may inhibit business.Partner with salons/institutes to create in-salon events, using learnings to maximize effective sell-through of the marketing calendar.Drive consumer-facing side-by-side selling and conversion.Training/Education
Deliver effective sales by modeling, observing, and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles.Promote Aveda hair color and hair/spa treatments to increase Aveda services in salons.Drive brand education by ensuring staff is well-versed in brand mission, differentiation, and assortment.Deliver brand trainings to dedicated salon staff on product knowledge, service experiences, selling, and leadership skills.Maintain and build strong relationships with new and existing salon owners and teams.Create and maintain strategic salon/institute partnerships with new salon partners.Develop good working relationships with partner salon teams to recognize opportunities consistent with the company’s strategic direction.Out of Field Time Allocation (20% of role)
Analyze the business and identify sales goals/targets to be set, proactively anticipating and rectifying obstacles to goal achievement.Follow up on emails and calls to existing and new accounts to keep a high level of communication.Create feedback loops to the brand by sharing feedback with central teams on execution, competitive products, service offerings, and market trends.Qualifications
3-4 years of experience leading/managing sales and customer development, preferably in the Salon/Beauty industry.Ability to maximize volume and revenue in accounts by utilizing fact-based selling methods.Ability to build and maintain strategic partnerships with customers & COE functions, driving customer satisfaction through superior service and execution.Knowledge allowing activation of local and national initiatives and promotions to build brand development and maximize brand performance.Solid understanding of sales, product knowledge, events, operations, and retail culture.Deep understanding of the salon industry and its current trends.Ability to see problems and develop action plans to get past them.A history of demonstrated results through strategic thinking.Charismatic individual with strong negotiation and communication talents.Ability to work in a fast-paced collaborative environment with multi-unit management skills.Availability to work key business hours including weekends.Must have a valid driver’s license to operate an ELC fleet vehicle.Support a climate of safety awareness, ensuring safety standards are maintained consistently.Travel requirement 30%Anticipated Salaried Range $68,000 to $102,000 (Depending on qualifications, skills, experience and/or budget).We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr
Identify and convert new business to strengthen market share.Develop salon teams through high touch engagement, consistent quality salon/institute visits, and product engagement trainings.Achieve sales and productivity goals and brand sales objectives. Lead quarterly Salon Opportunity Action Planning with salons.Manage, lead, and influence salon teams in sell-through of products and services, utilizing excellent customer service.Utilize and demonstrate a solid understanding of sales, product knowledge, events, operations, the retail market, and the salon industry to keep the business and the team moving forward.Focus on capturing consumer insights/sales trends/traffic patterns, using learnings to influence optimization of the field operation.Assess incorporation of skills and techniques taught to staff, and their use in overall sales performance.Observe and provide feedback to salon partners regarding performance.Communicate sales goals and client engagement strategy.Proactively identify inventory/stock issues which may inhibit business.Partner with salons/institutes to create in-salon events, using learnings to maximize effective sell-through of the marketing calendar.Drive consumer-facing side-by-side selling and conversion.Training/Education
Deliver effective sales by modeling, observing, and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles.Promote Aveda hair color and hair/spa treatments to increase Aveda services in salons.Drive brand education by ensuring staff is well-versed in brand mission, differentiation, and assortment.Deliver brand trainings to dedicated salon staff on product knowledge, service experiences, selling, and leadership skills.Maintain and build strong relationships with new and existing salon owners and teams.Create and maintain strategic salon/institute partnerships with new salon partners.Develop good working relationships with partner salon teams to recognize opportunities consistent with the company’s strategic direction.Out of Field Time Allocation (20% of role)
Analyze the business and identify sales goals/targets to be set, proactively anticipating and rectifying obstacles to goal achievement.Follow up on emails and calls to existing and new accounts to keep a high level of communication.Create feedback loops to the brand by sharing feedback with central teams on execution, competitive products, service offerings, and market trends.Qualifications
3-4 years of experience leading/managing sales and customer development, preferably in the Salon/Beauty industry.Ability to maximize volume and revenue in accounts by utilizing fact-based selling methods.Ability to build and maintain strategic partnerships with customers & COE functions, driving customer satisfaction through superior service and execution.Knowledge allowing activation of local and national initiatives and promotions to build brand development and maximize brand performance.Solid understanding of sales, product knowledge, events, operations, and retail culture.Deep understanding of the salon industry and its current trends.Ability to see problems and develop action plans to get past them.A history of demonstrated results through strategic thinking.Charismatic individual with strong negotiation and communication talents.Ability to work in a fast-paced collaborative environment with multi-unit management skills.Availability to work key business hours including weekends.Must have a valid driver’s license to operate an ELC fleet vehicle.Support a climate of safety awareness, ensuring safety standards are maintained consistently.Travel requirement 30%Anticipated Salaried Range $68,000 to $102,000 (Depending on qualifications, skills, experience and/or budget).We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr