Vice President of Demand Creation

Vice President of Demand CreationAbout the CompanyA leading SaaS companyIndustryInformation Technology and ServicesTypePrivately HeldAbout the RoleThe Company is in search of a Vice President of Demand Creation to spearhead the strategic and tactical execution of innovative outbound programs focused on attracting new customers and enhancing the sales pipeline. The ideal candidate will manage the entire process of integrated multi-touch campaigns, digital initiatives, nurturing streams, and targeted account programs.This position requires a dynamic collaborator with a robust B2B technology marketing background, encompassing at least 8 years in demand generation and 3-5 years of hands-on experience with marketing automation and CRM platforms. The VP will oversee the lead journey, manage the email automation platform, and work closely with stakeholders to ensure the demand generation strategy's success.Key responsibilities include:Developing and executing campaign strategies.Creating supporting materials for programs.Continuously refining content to enhance campaign results.Managing digital advertisements and campaigns.Establishing scalable processes and best practices for campaign management.This role demands an analytical mindset, proven success in executing integrated campaigns, strong project management skills, and the ability to manage multiple workflows. Collaborating with sales operations, providing insights on database health, and contributing to the overall demand generation strategy are essential aspects of this role. We are looking for an ambitious, curious, and proactive candidate with a focus on execution and continuous improvement.Travel PercentLess than 10%FunctionsMarketing