Kao USA, Inc.
Manager, Social Media/Affiliate/Content
Kao USA, Inc., Cincinnati, Ohio, United States, 45208
The Role:Kao US Consumer Care Marketing organization is looking for a creative and strategic Social Media/Digital/Influencer Manager to join our team. Reporting to the Marketing Director you will develop and implement our social media strategy to increase our online presence and improve our marketing and sales efforts, in close collaboration with brand and sales teams as it relates to communication, content, and partnerships.At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match, etc.), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $120,000 - $140,000. We also offer a hybrid work schedule.What you will do:Social Media & Content:Assist in executing multiple brands' social strategy, tapping into consumer insights, brand equity and vision/mission.Drive & create social content strategy for local campaigns spanning hero launches, brand storytelling, ugc and product animationsDrive creation of best-in-class, hi-fi Brand social content with agency partners and 'quick & dirty' reactive trend content in-house on iPhone, Canva, Photoshop etc.Develop agency briefs and manage communications for local brand content and campaigns, collaborating with cross-functional partners and global teams to ensure deliverables align with overarching strategy for the program. Execute fully loaded campaigns including ideation, launch, monitoring, and analysisManage and execute always-on, white-label social content with agency partner for local Instagram and Tik Tok channel
Advocacy & Influencer
Be Immersed in culture and trends to help improve Transformation Brands cultural relevancy through content, among influencers and with the press.Assist brand leadership to manage the global advocacy program; foster and grow network of current influencers and brand advocatesIdeate around impactful influencer programming to support strategic launches and pillar prioritiesForecasting & Ideation for Influencer/advocacy Mailers and related product inventory.Work closely with each brand lead within the marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergisticWork with media partners to optimize earned efforts across earned channels, including media and I influencers, as well as all related outside vendors
Standardization/Best Practices
Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platformsPartner with team members to manage/create the local social calendar and content, supporting key business objectives and messagingSupport invoicing and budget management for relevant work
What you will need:Bachelor's Degree in Marketing or other relevant field10+ years of experience in Marketing3+ years of relevant, proven experience in social strategy and activation - preference for beauty or fashion - content creation experience a plusExcellent understanding of several social media platforms (Meta, Tik Tok, Pinterest, Twitter, etc.) from a brand marketing perspective, including platform updates, paid media formats, changing offerings, news, analytics, and reporting tools across desktop and mobile
How we work:
Having been selected among the Worlds Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and create our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.What we offer:
A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.Want to learn more:
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).Kao USA is an equal opportunity employer, including disability/vets.#LI-Hybrid
Advocacy & Influencer
Be Immersed in culture and trends to help improve Transformation Brands cultural relevancy through content, among influencers and with the press.Assist brand leadership to manage the global advocacy program; foster and grow network of current influencers and brand advocatesIdeate around impactful influencer programming to support strategic launches and pillar prioritiesForecasting & Ideation for Influencer/advocacy Mailers and related product inventory.Work closely with each brand lead within the marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergisticWork with media partners to optimize earned efforts across earned channels, including media and I influencers, as well as all related outside vendors
Standardization/Best Practices
Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platformsPartner with team members to manage/create the local social calendar and content, supporting key business objectives and messagingSupport invoicing and budget management for relevant work
What you will need:Bachelor's Degree in Marketing or other relevant field10+ years of experience in Marketing3+ years of relevant, proven experience in social strategy and activation - preference for beauty or fashion - content creation experience a plusExcellent understanding of several social media platforms (Meta, Tik Tok, Pinterest, Twitter, etc.) from a brand marketing perspective, including platform updates, paid media formats, changing offerings, news, analytics, and reporting tools across desktop and mobile
How we work:
Having been selected among the Worlds Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and create our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.What we offer:
A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.Want to learn more:
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).Kao USA is an equal opportunity employer, including disability/vets.#LI-Hybrid