Confidential
Vice President of Marketing
Confidential, Newton, Massachusetts, United States, 02165
Vice President of MarketingAbout the CompanyDynamic financial services firm specializing in retirement, college, & health savingsIndustryFinancial ServicesTypePrivately HeldFounded1980Employees5001-10,000CategoriesFinancial ServicesConsulting & Professional ServicesSavings & InvestingInvestmentHealthcareEducationOutsourcingHealth InsuranceOutsourcing ServicesFinancial AdvisersInvestingBankingCreditFinanceSpecialtiesRetirement plan servicesEducation savingsand ABLE accountsBusiness ClassificationsB2CAbout the RoleThe Company is seeking a Vice President for Enterprise Solutions Marketing. This key commercial leader will be responsible for driving the growth of the business with targeted clients through the development and execution of marketing strategies. The successful candidate will be a growth-oriented marketing leader with a proven track record in managing complex projects, influencing others, and working in a highly collaborative environment. Superior communication skills, the ability to make effective decisions, and a strong commitment to fostering teamwork and inclusivity are essential. The role involves setting the marketing strategy to enhance organic growth and retention, managing the client experience, and leading a high-performing marketing team. Experience in B2B marketing is a must, and specific experience with non-qual, COLI, and BOLI is a significant asset. A minimum of 15 years of related experience in the financial services industry and a four-year college degree in a relevant field are required, with a Master's degree highly desired. The ideal candidate for the Vice President, Enterprise Solutions Marketing position at the company will have a background in a regulated industry, with financial services experience being a plus. The role demands a leader who can inspire and develop their team, build strong relationships with stakeholders, and demonstrate a commitment to personal development and continuous learning. The candidate should be adept at using marketing technology and data to improve client experience and be able to develop effective messaging that communicates the value proposition to clients. The position also requires a focus on risk management, particularly in the protection and handling of confidential data. The company is an equal opportunity employer and is dedicated to a culture of high standards, transparency, and diversity, guided by core values that emphasize the importance of people, quality, and integrity.Hiring Manager TitleChief Marketing OfficerTravel PercentLess than 10%FunctionsMarketing