Ovative Group
Sr. Manager, Marketing Analytics & Measurement
Ovative Group, Minneapolis, Minnesota, United States, 55400
Sr. Manager, Marketing Analytics & Measurement
Job Category : Measurement and Analytics Requisition Number : SRMAN001573 Posted:
October 22, 2024 Employment Type:
Full-Time Locations
Minneapolis / New York City / Chicago Minneapolis, MN 55401, USA Description
About Ovative Group:
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities. About the Measurement Solutions Team:
Measurement Solutions leverages data & analytics to measure marketing performance and drive action to maximize the impact of marketing. We unlock enterprise value for clients through the adoption & use of actionable and impactful data solutions and measures of marketing success. We implement, drive client buy-in, and drive usage of Ovative Measurement products & approaches (e.g., EMR), & future O/g measurement products to maximize media impact. We validate and unlock additional opportunities through testing and advanced analytics. We work side by side with client and media teams to maximize marketing performance. About the Role:
In this role, you will serve as a
senior leader on our Measurement Solutions team to help clients get the most value from marketing measurement.
You will be accountable for leading measurement engagements with key Ovative accounts, managing and developing a team of analysts and consultants, and connecting the dots between data, analytics, & business realities to translate insights to marketing strategy. You will also provide senior-level client-facing support where needed in key moments, such as selling new business, QBRs, and other major client moments that need extra senior support. This senior-level client support will require strong communication and partnership skills (as well as Measurement & Marketing expertise).
Our approach to marketing measurement is a key differentiator of Ovative Group. You will need to be a high-level expert at how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc.) to unlock tangible business value for clients.
Note, you will be supported by other experts at Ovative (Paid Media, Data Science, etc.).
Help support the development of novel approaches to solve challenges in marketing measurement. Responsibilities of a Sr. Manager, Marketing Analytics and Measurement: Team Leadership & Empowering Others: Lead, manage, and develop a team of high-performing marketing measurement experts. Manage and develop individual team leaders, supporting career growth and individual success. Partner with other Measurement Solutions leaders to drive the direction, vision, roadmap, and execution of the Measurement Solutions team strategy. Define and drive strategy across team structure, roles, development, and clients. Work across internal Ovative teams to move roadblocks, figure out new solutions, and find ways to achieve Ovative goals. Lead efforts to grow and evolve our Measurement skills, knowledge, toolset, product offerings, and culture. Client Engagement: Work with leadership (client and internal) to review services, identifying areas for improvement and altering strategies and scope. Show up as senior measurement leader during crucial client moments to support the team and help guide everyone to successful outcomes. Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work. Thought Leadership: Address complex, open-ended analytics requests in a structured manner (often by working with your teams and other Ovative partners or clients). Identify & focus on what matters most to move the client's business forward. Lead efforts to grow and evolve our consulting skills, knowledge, toolset, product offerings, and culture; steer an internal team kettle (internal CFT) focused on a key dimension of our work. Develop a deep understanding of marketing measurement (technology and/or methodologies) and how it impacts data/analytics/clients' business. Be able to connect client data/business trends and tell a compelling story to clients and other partners (in order to provide clarity and help leaders understand business). Help connect the measurement work Ovative does to our clients' business models, goals, and challenges. Join the extended Leadership Team at Ovative: participate in several monthly leadership forums focused on team, business, client, and strategic initiatives; regularly interact with the founder and CEO on important efforts to strengthen and grow Ovative. Engage in and lead strategic internal initiatives across Ovative, bringing forward subject matter expertise and structured problem-solving approaches to build a foundation for growth. Support Ovative’s own strategy development and strategic planning process, along with the Measurement team’s strategy. Experience Needed: Requirements: 8-15 years of experience working with clients (internal or external). Experience within marketing (Digital marketing/media, traditional media, marketing consulting, marketing analytics, marketing research, etc.). Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful). Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc.). Must be able to thrive working in ambiguous situations. Able to connect complex marketing data & situations into tangible business paths forward for clients. Action-oriented, self-driven hunger to take immediate action and make decisions quickly (to hit prospect deadlines). Preferred: Experience with full funnel marketing measurement. Experience with CPG (Consumer Packaged Goods) vertical and/or Retail Media Networks a plus. Experience working with digital metric data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.). Experience with marketing strategy (Paid advertising, organic marketing, etc.). Experience working with MMM/MTA marketing models (or other marketing measurement results/outputs). Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus. Benefits of Working at Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI. Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams. 401k match program. Top-notch health insurance options. Monthly stipend for your mobile phone and data plan. Sabbatical program. Charitable giving via our time and a financial match program. Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
#J-18808-Ljbffr
Job Category : Measurement and Analytics Requisition Number : SRMAN001573 Posted:
October 22, 2024 Employment Type:
Full-Time Locations
Minneapolis / New York City / Chicago Minneapolis, MN 55401, USA Description
About Ovative Group:
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities. About the Measurement Solutions Team:
Measurement Solutions leverages data & analytics to measure marketing performance and drive action to maximize the impact of marketing. We unlock enterprise value for clients through the adoption & use of actionable and impactful data solutions and measures of marketing success. We implement, drive client buy-in, and drive usage of Ovative Measurement products & approaches (e.g., EMR), & future O/g measurement products to maximize media impact. We validate and unlock additional opportunities through testing and advanced analytics. We work side by side with client and media teams to maximize marketing performance. About the Role:
In this role, you will serve as a
senior leader on our Measurement Solutions team to help clients get the most value from marketing measurement.
You will be accountable for leading measurement engagements with key Ovative accounts, managing and developing a team of analysts and consultants, and connecting the dots between data, analytics, & business realities to translate insights to marketing strategy. You will also provide senior-level client-facing support where needed in key moments, such as selling new business, QBRs, and other major client moments that need extra senior support. This senior-level client support will require strong communication and partnership skills (as well as Measurement & Marketing expertise).
Our approach to marketing measurement is a key differentiator of Ovative Group. You will need to be a high-level expert at how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc.) to unlock tangible business value for clients.
Note, you will be supported by other experts at Ovative (Paid Media, Data Science, etc.).
Help support the development of novel approaches to solve challenges in marketing measurement. Responsibilities of a Sr. Manager, Marketing Analytics and Measurement: Team Leadership & Empowering Others: Lead, manage, and develop a team of high-performing marketing measurement experts. Manage and develop individual team leaders, supporting career growth and individual success. Partner with other Measurement Solutions leaders to drive the direction, vision, roadmap, and execution of the Measurement Solutions team strategy. Define and drive strategy across team structure, roles, development, and clients. Work across internal Ovative teams to move roadblocks, figure out new solutions, and find ways to achieve Ovative goals. Lead efforts to grow and evolve our Measurement skills, knowledge, toolset, product offerings, and culture. Client Engagement: Work with leadership (client and internal) to review services, identifying areas for improvement and altering strategies and scope. Show up as senior measurement leader during crucial client moments to support the team and help guide everyone to successful outcomes. Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work. Thought Leadership: Address complex, open-ended analytics requests in a structured manner (often by working with your teams and other Ovative partners or clients). Identify & focus on what matters most to move the client's business forward. Lead efforts to grow and evolve our consulting skills, knowledge, toolset, product offerings, and culture; steer an internal team kettle (internal CFT) focused on a key dimension of our work. Develop a deep understanding of marketing measurement (technology and/or methodologies) and how it impacts data/analytics/clients' business. Be able to connect client data/business trends and tell a compelling story to clients and other partners (in order to provide clarity and help leaders understand business). Help connect the measurement work Ovative does to our clients' business models, goals, and challenges. Join the extended Leadership Team at Ovative: participate in several monthly leadership forums focused on team, business, client, and strategic initiatives; regularly interact with the founder and CEO on important efforts to strengthen and grow Ovative. Engage in and lead strategic internal initiatives across Ovative, bringing forward subject matter expertise and structured problem-solving approaches to build a foundation for growth. Support Ovative’s own strategy development and strategic planning process, along with the Measurement team’s strategy. Experience Needed: Requirements: 8-15 years of experience working with clients (internal or external). Experience within marketing (Digital marketing/media, traditional media, marketing consulting, marketing analytics, marketing research, etc.). Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful). Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc.). Must be able to thrive working in ambiguous situations. Able to connect complex marketing data & situations into tangible business paths forward for clients. Action-oriented, self-driven hunger to take immediate action and make decisions quickly (to hit prospect deadlines). Preferred: Experience with full funnel marketing measurement. Experience with CPG (Consumer Packaged Goods) vertical and/or Retail Media Networks a plus. Experience working with digital metric data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.). Experience with marketing strategy (Paid advertising, organic marketing, etc.). Experience working with MMM/MTA marketing models (or other marketing measurement results/outputs). Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus. Benefits of Working at Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI. Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams. 401k match program. Top-notch health insurance options. Monthly stipend for your mobile phone and data plan. Sabbatical program. Charitable giving via our time and a financial match program. Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
#J-18808-Ljbffr