Amazon
Head of Global Social Strategy, Prime Video
Amazon, Culver City, California, United States, 90232
DESCRIPTION
Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Are you an experienced social media marketer who wants to set the strategy for one of the world's largest streaming entertainment brands? If so, we have the job for you! The Prime Video (PV) Global Brand and Social Strategy team is hiring a Global Social Strategy lead, who will be responsible for evolving our global social strategy, working closely with the regional, studios and sports social leads, providing thought leadership and force multiplying their efforts. They will be responsible for driving the vision of how Prime Video can have a best-in-class social marketing organization, setting the strategic plan to grow our social reach and capabilities (e.g., what handles to invest in, what capabilities are needed) and overseeing investments (e.g., data infrastructure, tools, automation, people skills) that support social on a global basis. They will collaborate with the global brand strategy team to extend the Prime Video brand positioning, pillars and expression into our social editorial and paid strategies, in a social first tone and manner. They will author our global social strategy and social QBRs, evolving our social goals and metrics to stay ahead of changes in the industry, reporting on our social investments and results, and creating a social measurement framework. They will work closely with product teams to build two-way linkages between our service and key social platforms, with a focus on scalable ways to leverage the social zeitgeist to inform editorial decisions on-app. They will work with paid media teams to build strong relationships with key social platforms, driving prioritization for Prime Video asks and needs. They will lead or collaborate on social partner relationships to support global social infrastructure and automation. This leader is not responsible for creative execution of social content or management of handles - this happens at the regional/local level as a lever to support those businesses. This is a highly strategic role, requiring them to lead by influence through elevating a group's thinking and discussion, use of data/information to disprove assumptions, and trust-building collaboration.
Key job responsibilitiesSet the vision and strategy for global social strategy for Prime Video. Build relationships with a broad set of partners including PV regional social leaders, Studios, Sports, Product and PR.Define and direct the social brand voice, educate and support regional social teams in expressing our brand positioning and pillars in a social first tone and manner.Define success criteria and measurement at a global level, develop infrastructure to support measurement and reporting capabilities that continually serve as inputs into on-going, go-forward decisions.Develop centralized operating guidelines for regional/country teams that are compliant with Amazon security.Standardize the content categorization framework to make it consistent across locales, easy to track and communicate to leadership.Author and deliver SVP-level quarterly social QBR, define and own mechanisms to review global social progress, drive social governance, sharing success story case studies, best practices and learnings across regions.Identify key investments in social infrastructure, people and budgets, advocate for and build into Amazon planning cycles.Work with social insights teams to learn, test, share and force multiply across marketing and PR.
BASIC QUALIFICATIONS10+ years of professional non-internship marketing experienceBachelor's degree in film, media, production, marketing; or equivalent work experienceFamiliarity with social media insights tools and techniques, and experience translating those insights into marketing momentsExperience communicating effectively and presenting to senior business leaders as well as with creatively-oriented stakeholdersExperience working efficiently with and influencing stakeholders and team members across time zones and countriesExperience thinking creatively, taking the initiative and constructively advocating on behalf of the customerExperience understanding and discussing business and technical concepts, evaluating tradeoffs and opportunistic new ideas
PREFERRED QUALIFICATIONSExperience working cross-functionally and driving decision making among stakeholders with competing goalsAdvanced degree in marketing or communicationsExperience in the entertainment industry in a social editorial/marketing roleAnalytical and quantitative skills; ability to work with business owners to define key metrics and to build data sets that answer those questionsA passion for content, brands, social and digital media and popular cultureProactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#J-18808-Ljbffr
Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Are you an experienced social media marketer who wants to set the strategy for one of the world's largest streaming entertainment brands? If so, we have the job for you! The Prime Video (PV) Global Brand and Social Strategy team is hiring a Global Social Strategy lead, who will be responsible for evolving our global social strategy, working closely with the regional, studios and sports social leads, providing thought leadership and force multiplying their efforts. They will be responsible for driving the vision of how Prime Video can have a best-in-class social marketing organization, setting the strategic plan to grow our social reach and capabilities (e.g., what handles to invest in, what capabilities are needed) and overseeing investments (e.g., data infrastructure, tools, automation, people skills) that support social on a global basis. They will collaborate with the global brand strategy team to extend the Prime Video brand positioning, pillars and expression into our social editorial and paid strategies, in a social first tone and manner. They will author our global social strategy and social QBRs, evolving our social goals and metrics to stay ahead of changes in the industry, reporting on our social investments and results, and creating a social measurement framework. They will work closely with product teams to build two-way linkages between our service and key social platforms, with a focus on scalable ways to leverage the social zeitgeist to inform editorial decisions on-app. They will work with paid media teams to build strong relationships with key social platforms, driving prioritization for Prime Video asks and needs. They will lead or collaborate on social partner relationships to support global social infrastructure and automation. This leader is not responsible for creative execution of social content or management of handles - this happens at the regional/local level as a lever to support those businesses. This is a highly strategic role, requiring them to lead by influence through elevating a group's thinking and discussion, use of data/information to disprove assumptions, and trust-building collaboration.
Key job responsibilitiesSet the vision and strategy for global social strategy for Prime Video. Build relationships with a broad set of partners including PV regional social leaders, Studios, Sports, Product and PR.Define and direct the social brand voice, educate and support regional social teams in expressing our brand positioning and pillars in a social first tone and manner.Define success criteria and measurement at a global level, develop infrastructure to support measurement and reporting capabilities that continually serve as inputs into on-going, go-forward decisions.Develop centralized operating guidelines for regional/country teams that are compliant with Amazon security.Standardize the content categorization framework to make it consistent across locales, easy to track and communicate to leadership.Author and deliver SVP-level quarterly social QBR, define and own mechanisms to review global social progress, drive social governance, sharing success story case studies, best practices and learnings across regions.Identify key investments in social infrastructure, people and budgets, advocate for and build into Amazon planning cycles.Work with social insights teams to learn, test, share and force multiply across marketing and PR.
BASIC QUALIFICATIONS10+ years of professional non-internship marketing experienceBachelor's degree in film, media, production, marketing; or equivalent work experienceFamiliarity with social media insights tools and techniques, and experience translating those insights into marketing momentsExperience communicating effectively and presenting to senior business leaders as well as with creatively-oriented stakeholdersExperience working efficiently with and influencing stakeholders and team members across time zones and countriesExperience thinking creatively, taking the initiative and constructively advocating on behalf of the customerExperience understanding and discussing business and technical concepts, evaluating tradeoffs and opportunistic new ideas
PREFERRED QUALIFICATIONSExperience working cross-functionally and driving decision making among stakeholders with competing goalsAdvanced degree in marketing or communicationsExperience in the entertainment industry in a social editorial/marketing roleAnalytical and quantitative skills; ability to work with business owners to define key metrics and to build data sets that answer those questionsA passion for content, brands, social and digital media and popular cultureProactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#J-18808-Ljbffr