Apple
Copywriter, Brand
Apple, Sunnyvale, California, United States, 94087
Copywriter, Brand
Sunnyvale, California, United States
Marketing
Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. We are looking for a Copywriter to join the Marcom advertising and creative team working across products like Apple Watch, iPhone, iPad, Mac, Vision Pro, and more. In this role, you will be responsible for developing, presenting, and crafting advertising and film deliverables for both digital and broadcast advertising spaces as well as keynote event films and other projects with global reach.
Description
Write, review, and guide advertising and product campaign work.
Present work to senior creative staff and product marketing managers.
Collaborate with art directors to concept ideas.
Work across teams to coordinate strategies and messaging for social media, online, retail, channel, events, advertising, and new mediums of communication.
Work with project managers and associate creative directors to ensure that schedules are accurate and realistic and that deadlines are met.
Minimum Qualifications
Demonstration of your creative writing craft through a portfolio or work samples.
Industry experience crafting creative campaigns.
Key Qualifications
Preferred Qualifications
7-10 years of ad agency and/or design agency and film experience.
Clear, concise, and strategic thinking.
Ability to execute writing across film, digital, and other media with a high level of craft and attention to detail.
High interest level in producing content that ranges from single idea executions to both short and long-form storytelling.
Passion for the Apple brand and Apple products, and strong drive to create clear work that feels uniquely Apple.
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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Sunnyvale, California, United States
Marketing
Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. We are looking for a Copywriter to join the Marcom advertising and creative team working across products like Apple Watch, iPhone, iPad, Mac, Vision Pro, and more. In this role, you will be responsible for developing, presenting, and crafting advertising and film deliverables for both digital and broadcast advertising spaces as well as keynote event films and other projects with global reach.
Description
Write, review, and guide advertising and product campaign work.
Present work to senior creative staff and product marketing managers.
Collaborate with art directors to concept ideas.
Work across teams to coordinate strategies and messaging for social media, online, retail, channel, events, advertising, and new mediums of communication.
Work with project managers and associate creative directors to ensure that schedules are accurate and realistic and that deadlines are met.
Minimum Qualifications
Demonstration of your creative writing craft through a portfolio or work samples.
Industry experience crafting creative campaigns.
Key Qualifications
Preferred Qualifications
7-10 years of ad agency and/or design agency and film experience.
Clear, concise, and strategic thinking.
Ability to execute writing across film, digital, and other media with a high level of craft and attention to detail.
High interest level in producing content that ranges from single idea executions to both short and long-form storytelling.
Passion for the Apple brand and Apple products, and strong drive to create clear work that feels uniquely Apple.
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
#J-18808-Ljbffr